Wireless Charger for Just Elegance

Industrial Design

Bloom - Wireless Charger

Bloom: Creating a wireless charger, where technology meets design

Designing tech accessories with a focus on women: just as diverse flowers harmonize in a garden during spring, the analogy to charge orchestrates a symphony of charging, balancing tech and design effortlessly.
A brand that’s focused on celebrating women, “Just Elegance” part of “Eurotronic GMBH” was the client for which we created a storyline that had strong associations with the achievements of women. This demanded that we get in deep to create a great blend of aesthetics, technology and design. A comprehensive design exercise was conducted to understand the core demographic starting from 24-35 year olds. You can view the case study here.

Embodying Complex Ideas with Simplicity

Our iterative process emphasizes distillation, where simplicity embodies intricate concepts. Stripping away the superfluous while retaining complexity's essence in straightforward form. A full circle form symbolizes cyclical charging behavior, maintaining utmost simplicity.
The challenge was in crafting a solution that seamlessly unravels the intricacies within an uncomplicated facade. It's a delicate balance, akin to an eloquent brainstorming exercise where minimalism harmonizes with profound ideas. This philosophy encouraged us to refine the concepts, ensuring that the final solution, though seemingly simple, resonates with layers of depth, functionality, and thoughtful consideration, thereby leaving an indelible mark on the observer.

Building a Wireless Charger shaped by User Journey

Bringing our wireless charger to life was a marathon of meticulous iterations, not a simple click. Each step validated ideas, patents, and functionality through numerous prototypes, testing everything from charging angles to swipe responsiveness and light intensity.
Every project that requires a production run, has to go through a ton of iterative work which includes validating, ideas, patents and functionality via prototypes. We were able to create a multitude of prototypes to test out various functionalities, form profiles, user experience with the swipe and the intensity of light. This helped us define a trial run with a manufacturer in China to get the proportions, finishes and interaction right.

These prototypes weren't just pretty models; they helped us hone in on the perfect user experience. Armed with this invaluable data, we set out on a trial run with a manufacturer, for the task of fine-tuning proportions, finishes, and every nuance of interaction. It was a journey of countless tweaks, feedback loops, and unwavering dedication, but with each iteration, our vision for the charger solidified. Finally, after months of relentless pursuit, we held the culmination of our efforts, a wireless charger not just born from technology, but sculpted by countless iterations.

Beyond Function, Beyond Convenience

Bloom transcends passive functionality, fostering daily interaction and emotional connection with consumers. Its active lamp feature enhances versatility, ideal for bedside, wall, or desk placement, bolstering trust in the brand's future products.
Forget the days of cold, impersonal tech that simply sits there; Bloom, the first of its kind, redefines the wireless charging experience. It's not just a power pad, it's an interactive companion. This isn't just convenience, it's an invitation to connect. This wireless connection fosters a bond, a unique relationship with technology that transcends function. It becomes a trusted confidant, nestled on your bedside, illuminating your workspace, or adorning your wall like a beacon of productivity. Bloom isn't just a product, it's a stepping stone, paving the way for a new era of tech that embraces emotion and engagement. It's an open invitation to trust the makers, to embrace their future creations with the knowledge that each one will blossom into a vibrant extension of your life.

User Experience beyond buttons

Minimal objects often accompany unforgettable experiences. Bloom's user experience involves a non-intrusive light that gradually brightens with touch, complementing the charger's smooth texture. It functions as an ambient lamp, emitting soft, diffused light in the room.
The interaction is tactile and mimics the caress of a hand on a delicate object and the textures are designed to be a soft smooth touch. The indication for the intensity is designed to be uber-minimal so as to not distract the user with too many functions and control interfaces. Charging is smooth without any push of a button and the wide base accommodates many devices without having the need to align them. So it’s leave it and forget it, which increases trust in the product without having to check a status light, as the lamp glows the moment the phone is placed on the charger.

Imagine a world where technology blends seamlessly into your life, enhancing it without demanding attention. We've brought that vision to life with Bloom, a wireless charger that isn't just functional, it's an experience. Unlike the clunky, obtrusive chargers of the past, Bloom embraces minimalism. Its sleek, understated form doesn't shout for attention, it whispers an invitation to interact. As your finger graces its smooth surface, a soft, ambient glow emerges, in response to the touch. This gentle luminescence isn't just a charging indicator, it's a conversation starter, transforming the mundane act of powering your device into a shared moment of wonder. Bloom isn't just a charger, it's a statement, a quiet revolution in how we interact with technology.

Deceptively simple

The product is meticulously designed and engineered with the outer being super simple and minimal with a complex electronic array and sensor layout on the inside. To create minimalistic objects with good user experience, the engineering on the inside is quite intensive.
The material selection, the areas that need strength and also the placement of the coils are defined to work with a variety of applications. Careful consideration in regulation of power, auto switch off and on and also the design of the PCB in the right format helps it easy to manufacture. It’s also designed to be easily repaired/serviced in case of any issues.

A Sleek Engineering Marvel

The wireless charger might appear at first glance like a simple, sleek surface, but hidden beneath its minimalist exterior lies a bunch of meticulous engineering. It's a masterclass in crafting a user-friendly product without compromising on the intricate technology housed within.
Every aspect of the charger is carefully considered. The materials are chosen for their perfect blend of durability and style, ensuring both strength where needed and a clean, streamlined aesthetic. The coils, the lifeblood of the device, are precisely placed to work smoothly with a variety of phone models and charging needs. This intricate combination of physics and design is further governed by a sophisticated system of power regulation and auto-on/off features, ensuring your phone gets the power it needs without a hitch.

But the brilliance extends beyond the initial use. The design of the printed circuit board is optimized for both function and ease of manufacture, a critical aspect that keeps the charger accessible and affordable. And just in case, the entire system is thoughtfully designed for straightforward repair and servicing, should anything ever go wrong.

In essence, the wireless charger is not merely a gadget; it's a testament to the power of thoughtful engineering. It's a testament to the idea that beauty and complexity can coexist, delivering a product that's as pleasing to the eye as it is reliable and effortless to use. This is truly minimalism at its finest.

How Simple Designs can tell Profound Stories in a diverse Consumer Electronics Market

This project for Just Elegance integrates interaction design and industrial design to redefine the charging experience. 'Bloom' is not just a utilitarian device; it's a narrative in simplicity. The interaction design ensures a user-friendly interface, where every touch and connection is a subtle dance of functionality. Meanwhile, the industrial design reflects an elegance that transcends mere aesthetics, telling a profound story of connectivity and technological sophistication. In 'Bloom,' simplicity isn't just a design principle; it's a conduit for a narrative that unfolds with every charge, creating a harmonious blend of form and function that leaves a lasting impact on users.


  • Industrial Design
  • Product Strategy
  • Prototyping
  • Design for Manufacturing
  • Electrical Engineering





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