Electric Hookahs for Effortless Enjoyment with ease of assembly and portability.
Our journey with Zook commenced with a definitive objective: to revolutionise the e-hookah landscape by alleviating the inherent challenges encountered by enthusiasts. Through comprehensive research and attentive listening, we pinpointed key pain points – from the unwieldy setups of traditional hookahs to their lack of portability and the time-intensive nature of their preparation process. Zook stands as a testament to pushing the boundaries of conventional leisure pursuits, ensuring that relaxation and enjoyment remain accessible and hassle-free. Armed with these insights, we set out to engineer a solution that would revolutionise the way hookah is enjoyed. By crafting a product that simplifies the hookah experience while enhancing its pleasure quotient, we've set a new standard for indulgence.
Vyasateja Rao
We always love a challenge and when Mr. Ananth approached us to solve key issues in how an electric hookah can achieve the same results as a traditional one without the disadvantages, we were more than happy to jump in and figure it out. Over the course of more than a year, the team has created endless iterations to get the right temperature, shape, electronics and materials to the most optimal result
Ananth Mandra
Analogy Design executed excellent design and development skills. They also demonstrated seamless workflow to ensure the project's success. Their ability to provide a great working experience was impressive.
USD 2,900M
4% CAGR
100+
15%-20%
The challenge
Why it’s so difficult
Streamlining the setup process for electric hookahs to enhance user convenience and experience.
Cumbersome setup procedures are hindering user enjoyment and adoption of electric hookahs. Users often find the assembly process time-consuming and complex, discouraging frequent use and limiting portability
Enhance the portability of electric hookahs to cater to the needs of modern consumers who seek convenience and mobility in their smoking experiences.
The lack of portability in current electric hookah designs restricts users from enjoying their hookah sessions in various settings and environments, limiting their flexibility and convenience.
Infuse Zook electric hookahs with unique design elements to create a distinctive brand identity, evoke emotional connections, and enhance storytelling potential.
Existing electric hookah designs lack personality and fail to differentiate themselves in a crowded market, resulting in limited brand recognition and consumer engagement.
The objective across the three briefs is to revolutionise the electric hookah industry by addressing key challenges and infusing the product with innovation, convenience, and personality. Making electric hookahs more user-friendly and adaptable to various environments, Evoking emotional connections, and enhances storytelling potential. By combining these efforts, the goal is to create electric hookahs that are not only easy to use and portable but also visually captivating and culturally resonant, positioning the brand as a leader in the market and appealing to a diverse range of consumers.
The Strategy
What was our approach?
our expertise
How did we add value to the client?
Understanding User Pain Points
Redefining Product Experiences
Multiple Concept Ideas
Overcoming Industrial shortcomings
Embedded Prototyping
What was the final solution and impact?
View full project
testimonials
Our clients love the results we deliver
Sreejith Kumar
Tirthankar Dash
Naresh Reddy Aerra
Bhupinder Singh
As one of Marvel’s partners, we wanted to develop a range of premium products across various categories. Analogy successfully delivered on this by using their unique design methodology to give us simple, meaningful and high-quality product design and packaging. We continue to work with them closely to develop game-changing ideas without any compromise.
Hemang Budhdeo
Analogy Design offers creative services for any challenge.
Dipal Gandhi
Analogy showed great collaboration and stepped beyond to go through multiple iterations.
Anurag Shrivastava
We worked with Analogy to create a new identity and packaging design for some of our products. Our experience working with their team of talented designers was fantastic. They approached the project by understanding our requirements and setting clear strategies to help create value and showcase that in the best way possible to our customers. They understood the market and the users clearly and then worked to deliver a fresh new outlook that helped increase the value proposition of our offerings. We will definitely work with them again.
Firoz Meeran
We have been working with Analogy to develop some innovative solutions for our brand and we always get a fast response along with experienced professionals who know what they are doing. They shaped our on-ground presence and continue designing cutting-edge products and experiences for Cellairis.
Joseph Brown
Analogy helped us create a new brand look for us as well as designed an entire commercial range of solutions for global cuisines. The team worked on an iterative methodology that drove innovation. As we showcase our work globally, we were able to translate that feedback to the team at Analogy and they knew how to translate our desires into a unique range of kitchenware. We had a very diverse range which was strategically branded and designed with the primary users in mind. We have embarked on a journey and with each stage of the process, they exceeded our expectations.
Hari Rao
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Analogy has been a terrific partner for Amazon for the past 3 years. We have relied on them to help us penetrate new markets and also to keep increasing our ROI in existing offerings to our customers on the packaging of our gift cards online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. So much so, that we sold out of units to sell for our Diwali gift boxes in a short period of time, an amazing achievement.
Rakshit Suri
awards
Some of the world’s foremost experts award our work for its impact
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our principles
What values drive our design process
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