Immersive Fitness App for Insane AI

Interaction Design


Transforming your Everyday Workouts: The Future of Gamified Fitness Tracking

Embark on a revolutionary fitness journey with Insane Ai, the cutting-edge smartphone app designed to redefine your workout experience. As the brainchild of our creative expertise, Insane Ai seamlessly integrates AI and your phone's camera to track your every movement, count reps, and provide a comprehensive analysis of your entire workout.
But this is more than just a fitness app; it's a venture into the metaverse, where the future of fitness meets the world of technology. Our design for the brand and app is a testament to the fusion of innovation and sophistication. The bold logo, a synthesis of 'I' and a right arrow, symbolizes motion and progress. With a clean design language, vibrant colors, and a modern font, Insane Ai not only energizes your workout but also brings a touch of futuristic elegance to your fitness routine.

Innovating in the Metaverse

The journey began with a meticulous exploration of Insane Ai's vision. Through extensive internal and external brainstorming sessions, we deciphered the essence of the brand and its aspirations.
Understanding the app's metaverse theme, we curated a design language that not only reflected future-forward thinking but also communicated sophistication. We addressed challenges in the fitness tech market, recognizing the need for an app that not only tracked workouts but transformed them into a communal, gamified experience. Our design thinking workshops became the cornerstone, translating insights into a comprehensive creative brief that guided both the brand and UI design.

From Vision to Reality

Prototyping Insane Ai involved more than just designing; it meant creating an immersive fitness environment. We meticulously tested and iterated UI designs to ensure a visually intuitive experience, especially considering users' workout distances.
The app's screens were simplified yet rich in visual cues, employing elements like color-coded progress indicators and intuitive progress bars. This approach extended to avatar customization, making it an integral part of the metaverse-inspired experience. Through rigorous testing and constant iteration, we fine-tuned the app to be not just a fitness tracker but a companion that engages and motivates users throughout their fitness journey.
The Solution

The Pleasure of Gamified Workouts

The in-game currency system, rewarding users for their efforts and performance, brings a delightful twist to fitness motivation. Insane Ai isn't just an app, but a companion that turns each workout into an adventure, making fitness an activity users eagerly anticipate.
Insane Ai transforms the often mundane realm of fitness into a joyous, interactive experience. The app's sleek design, coupled with its metaverse-inspired avatars, turns every workout into a visually stimulating journey.

Users not only witness their progress with clarity but also engage in friendly competitions, creating a sense of community. The ability to race against personal records and compete globally adds an element of thrill.

Curating the Digital Future

The incorporation of a metaverse-inspired avatar customisation system adds a layer of personalisation, making each user's journey unique. Insane Ai's development was a meticulous process of turning vision into functionality.
The app seamlessly integrates cutting-edge technology, using AI and camera tracking to ensure precise workout analysis. The user interface is engineered to perfection, with large, color-coded elements designed for easy visibility during workouts. Features like rep counting, quality analysis, and the ability to compete globally were meticulously developed to provide a comprehensive fitness experience. With a flawless blend of design and functionality, Insane Ai stands as a testament to the commitment to crafting an app that not only looks futuristic but functions seamlessly.

Supporting your Fitness Journey

The incorporation of AI and camera tracking technology ensures precise workout analysis, providing real-time feedback to help you optimise your performance. But it's not just about tracking; Insane Ai goes above and beyond to keep you engaged and motivated throughout your workout.
From the moment you launch Insane Ai, you're greeted with a sleek and intuitive interface that makes navigating the app a breeze. With features like personalized avatars, global competitions, and in-game rewards, every session becomes a thrilling adventure. Say goodbye to mundane workouts and hello to a fitness experience that's as enjoyable as it is effective.

Prepare to elevate your fitness journey to new heights with Insane Ai, the groundbreaking smartphone app designed to revolutionize the way you work out. Our commitment to delivering a seamless and enjoyable user experience is evident in every aspect of the app's design and functionality.

A Stellar User Experience

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Revamping Fitness: The Impact of Gamified Insane Ai

The impact of Insane Ai reverberates across fitness tech and beyond. Boasting a remarkable 4+ star rating on both AppStore and PlayStore, the app not only garnered user acclaim but also positioned Insane Ai as a pioneer in the fitness tech industry.
The startup witnessed a substantial increase in valuation and attracted more investments from venture capitalists, solidifying its presence in the market. Beyond the numbers, the most significant impact lies in the transformation of fitness from a chore to a gamified, joyous, and rewarding experience. Insane Ai not only revolutionized how we track workouts but also how we perceive fitness, making it an integral part of a modern, dynamic lifestyle.


  • Interaction Design
  • Style Guide
  • Branding
  • Conceptualisation
  • Product Architecture
  • Product Visualisation
  • UI/UX Design





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