Enhancing Scientific Equipment's for improved functionality and user experience in laboratories.

Aditya Scientific's initiative to redesign its Rotary Evaporator underscores a commitment to innovation and user-centric design. By prioritising functionality and elevating the user experience, the aim is to optimize laboratory processes and enhance efficiency. The redesign may involve incorporating advanced features such as intuitive controls, automated functions, and improved safety measures to streamline operations and minimize errors. Additionally, enhancements in ergonomics and user interface design can contribute to a more intuitive and pleasant experience for laboratory technicians, ultimately boosting productivity and satisfaction. Through this redesign effort, Aditya Scientific seeks to set new standards in the laboratory equipment industry, empowering researchers and scientists with tools that facilitate seamless experimentation and analysis.

Vyasateja Rao

FOunder & CD, Analogy

Working with a visionary like Mr. Naresh was a pleasure for us at Analogy. Every step of the way his clarity of thought was refreshing and it really helped us create a differentiated international product language that can exceed other competitors in the world. We were able to get the best output for this project since we had a clear vision and relevant feedback. Also having samples to touch and feel sped up the work.

Naresh Reddy Aerra

Founder & CEO, Aditya Scientific

Determining the product's appearance was our biggest obstacle. In 2018, we reached out to Analogy to collaborate on enhancing and perfecting our product in order to launch it on a global scale. The team was really knowledgeable and helpful in helping us choose and fabricate the materials. They enhanced not just the product's appearance but also its entire use experience and interaction. Working with them was a pleasure, and I'm excited to collaborate with them on many more projects in the future.

$14.18 B

Market Size

10.83% CAGR

Growth Projected

25+

Concept ideas explored

6 Months

Rapid development time

The challenge

Why it’s so difficult

01

Develop a streamlined solution to address the issue of disparate parts in the Rotary Evaporator, aiming to simplify assembly, enhance functionality, and optimize user experience in laboratory settings.

01

The presence of disparate parts in the Rotary Evaporator complicates assembly procedures and may lead to inefficiencies and errors in operation, hindering productivity and user satisfaction.

02

Develop a solution to optimize space utilization in the Rotary Evaporator, aiming to maximize efficiency, improve workflow, and enhance usability in laboratory settings.

02

Inefficient space utilization in the Rotary Evaporator leads to cluttered workspaces, hindered accessibility to components, and compromised user experience, impacting overall productivity and efficiency in laboratory operations.

03

Modernize the controls of the Rotary Evaporator to improve functionality, usability, and efficiency in laboratory operations, addressing the issue of outdated controls.

03

The existing controls of the Rotary Evaporator are outdated, leading to inefficiencies, difficulties in operation, and limitations in functionality, hindering productivity and user satisfaction.

The initiative aims to revamp the Rotary Evaporator by addressing three critical pain points, inefficient space utilization, outdated controls, and disparate parts. Firstly, by optimizing space utilization through a compact design and modular configuration, cluttered workspaces are minimized, enhancing workflow efficiency. Secondly, the modernization of controls involves replacing outdated manual controls with a digital interface, touchscreen technology, and wireless connectivity, leading to improved usability, advanced functionality, and remote monitoring capabilities. Lastly, the integration of a modular design approach and standardized interfaces tackles the issue of disparate parts, simplifying assembly processes and reducing the risk of errors. Through these comprehensive enhancements, the Rotary Evaporator becomes more user-friendly, efficient, and adaptable, meeting the evolving needs of laboratory settings while maximizing productivity and user satisfaction.

The Strategy

What was our approach?

our expertise
Understanding User Preferences
Enhancing Portability
Creating differentiation with features
Physical & Digital interactions
Better Controls
Creating a distinctive brand identity
Space Utilisation
Streamlining  setup process

How did we add value to the client ?

Understanding User Pain Points

Multiple Concept Ideas

Product Development

Product Features

Overcoming Industrial limitations

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What was the final solution and impact?

View full project
2x
INCREASE IN MSRP
16%
COST SAVINGS
2+
YEARS OF WORK
4.7/5
AVERAGE RATING
25+
CONCEPT IDEAS
3x
SPEED TO MARKET

testimonials

Our clients love the results we are able to deliver

Firoz Meeran
MANAGING DIRECTOR, EASTERN CONDIMENTS

We worked with Analogy to create a new identity and packaging design for some of our products. Our experience working with their team of talented designers was fantastic. They approached the project by understanding our requirements and setting clear strategies to help create value and showcase that in the best way possible to our customers. They understood the market and the users clearly and then worked to deliver a fresh new outlook that helped increase the value proposition of our offerings. We will definitely work with them again.

Firoz Meeran

MANAGING DIRECTOR, EASTERN CONDIMENTS
Joseph Brown
CHIEF PRODUCT OFFICER, CELLAIRIS

We have been working with Analogy to develop some innovative solutions for our brand and we always get a fast response along with experienced professionals who know what they are doing. They shaped our on-ground presence and continue designing cutting-edge products and experiences for Cellairis.

Joseph Brown

CHIEF PRODUCT OFFICER, CELLAIRIS
Hari Rao
CHIEF R&D OFFICER, AGNISUMUKH TECHNOLOGIES

Analogy helped us create a new brand look for us as well as designed an entire commercial range of solutions for global cuisines. The team worked on an iterative methodology that drove innovation. As we showcase our work globally, we were able to translate that feedback to the team at Analogy and they knew how to translate our desires into a unique range of kitchenware. We had a very diverse range which was strategically branded and designed with the primary users in mind. We have embarked on a journey and with each stage of the process, they exceeded our expectations.

Hari Rao

CHIEF R&D OFFICER, AGNISUMUKH TECHNOLOGIES
Rakshit Suri
SR. MARKETING MANAGER, AMAZON

Analogy has been a terrific partner for Amazon for the past 3 years. We have relied on them to help us penetrate new markets and also to keep increasing our ROI in existing offerings to our customers on the packaging of our gift cards online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. So much so, that we sold out of units to sell for our Diwali gift boxes in a short period of time, an amazing achievement.

Rakshit Suri

SR. MARKETING MANAGER, AMAZON
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awards

Some of the world’s foremost experts award our work for its impact

18+
awards and recognitions

our principles

What values drive our design process

Design for unexpected cleverness
Design for unexpected cleverness
 Simplicity is the hidden complexity
Simplicity is the hidden complexity
Design needs language
Design needs language
Details are the concept
Details are the concept
Design an experience, not just the product
Design an experience, not just the product
Make it look like what it does
Make it look like what it does
Design the product to perform when  not in use
Design the product to perform when  not in use
Allow the user to experience the product
Allow the user to experience the product
Design the product personality
Design the product personality

Our Features