Snuffle Mat for Glad Canine

Industrial Design


Elevate Your Dog's Playtime

Unleash a new era of engagement for your furry friend with our specially crafted Snuffle Mat. Designed for a passionate dog lover in the US, this mat transforms mealtime into an exciting adventure.
By sprinkling kibble on the mat, your dog uses its innate sense of smell, making every meal an enriching experience. Our approach involved a deep dive into dog behavior, combining elements from various toys, experimenting with colors, and employing a unique fastening system for a playfully secured experience.
In conceptualizing the Snuffle Mat, our focus was not only on creating a functional accessory but also on understanding and enhancing the sensory experience for dogs. We considered the innate curiosity and olfactory abilities of our canine friends, using these insights to design a product that goes beyond mere utility. The result is a thoughtfully crafted mat that not only meets the nutritional needs of your pet but also provides mental stimulation and enrichment during mealtime.

Canine behaviours around food

Driven by a commitment to address a common challenge of keeping dogs mentally stimulated during meals, our ideation process merged insights from dog toy design and canine behavior. The resulting concept seamlessly integrates play into mealtime, ensuring an engaging experience for dogs.

Problem Solving Through Play

Understanding the intricate details of dog behavior and the factors that keep them engaged, we set out to design a snuffle mat that serves both as a meal accessory and a mental stimulator. Our ideation phase involved a comprehensive study of existing dog toys, identifying the most captivating elements, and fusing them into a novel, multifunctional design.
Prototyping Excellence

Testing, Iteration, and Tailoring

Our journey involved rigorous testing and prototyping phases where we fine-tuned the mat's features. We utilised a variety of materials and textures, ranging from soft to firm, to deliver optimal sensory stimulation.
The ingenious elastic thread and suction cup fastening system ensures the mat stays in place during vigorous play, making it an enriching experience for both pet and owner.
In the prototyping phase, we translated our ideas into tangible, functional products, subjecting them to thorough testing. It was a process of continuous refinement, as each iteration brought us closer to creating the perfect Snuffle Mat. The materials were carefully selected to offer a range of textures, providing an enjoyable tactile experience for dogs. The introduction of the unique fastening system added a layer of practicality, ensuring that the mat stays securely in place, even during the most enthusiastic play sessions.

Distinctive Canine Entertainment

What sets our Snuffle Mat apart is its uniqueness. Meticulously crafted from a culmination of ideas, materials, and design, it stands as a one-of-a-kind solution for enhancing your dog's mealtime.
The fusion of engaging elements creates an unparalleled product that promises not just sustenance but an interactive and stimulating playtime experience.
Our commitment to creating a one-of-a-kind product extended beyond functionality to aesthetics. The careful selection of colors, textures, and the overall design speaks to the unique personality of each Snuffle Mat. It's not just a pet accessory; it's a statement of individuality and innovation in the realm of canine care. The result is a mat that not only meets the practical needs of pet owners but also adds a touch of creativity and playfulness to their lives.

Packaged for Joyful Play

Our Snuffle Mat doesn't just redefine mealtime; it comes in an exciting packaging that boldly showcases the Glad Canine brand values of joyousness and playfulness. The bright colors with the Glad Canine logo exude an energy that can only be matched by a dog during meal time.
Watch your dog revel in joy as it discovers the hidden treasures in every use.
Using pet friendly packaging that is immune to a dog’s ebullient biting of a new toy, the Glad Canine packaging holds the snuffle mat safely and securely. With careful consideration of branding elements, colors, logo and various typefaces, we arrived at a brand language and name for Glad Canine that symbolizes energy, joy and excited energy. The joy exhibited by dogs during their interaction with the mat is a testament to the success of our design in not only meeting but exceeding the expectations of both pets and their owners.

Crafted with Precision

Engineered for durability and functionality, our Snuffle Mat is a result of meticulous design. The combination of materials, the flexibility of textures, and the unique fastening mechanism showcase our commitment to perfection.
We've created a product that seamlessly integrates into your dog's routine, making every meal an adventure.
The engineering excellence behind our Snuffle Mat lies in the meticulous attention to detail during the design and manufacturing process. We selected materials not just for their durability but also for their sensory appeal to dogs. The integration of a flexible yet secure fastening system ensures that the mat withstands the rigors of play while offering a tailored experience for each use. It's a product engineered not just for durability but for the lasting joy and satisfaction it brings to every dog.

Impactful Moments Elevating the Bond

Beyond a pet accessory, our Snuffle Mat fosters moments of joy, strengthening the bond between you and your canine companion. The impact goes beyond play; it extends to a holistic approach to your dog's well-being, ensuring a healthier, happier, and more engaged pet.
Elevate your dog's playtime with our Snuffle Mat - a testament to innovation, design, and the love we share with our pets.
The true impact of our Snuffle Mat lies in the meaningful moments it creates between pet owners and their dogs. It's not just a product; it's a catalyst for joy, fostering a deeper connection between humans and their four-legged companions. As dogs engage with the mat, searching for hidden treasures, the shared experiences become lasting memories, elevating the overall well-being of both pets and their owners.


  • Industrial Design
  • Creative Direction
  • Product Strategy
  • Prototyping
  • Design for Manufacturing




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