Crafting a Universal Chromebook case to fit 11-15” laptop size, ensuring protection and security.

Our mission was to design and manufacture sleek and secure Chromebook cases tailored to accommodate laptops of all sizes. These cases are meticulously crafted to provide not only a perfect fit but also maximum protection for your valuable devices. With a focus on both style and durability, our cases offer a seamless blend of functionality and aesthetics, ensuring that your Chromebook remains safeguarded from everyday wear and tear, bumps, and scratches. Whether you have a compact 11-inch Chromebook or a larger 15-inch model, our cases are designed to meet your specific needs, providing peace of mind and allowing you to carry your laptop with confidence wherever you go.

Website

www.cellairis.com

Location

USA
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Vyasateja Rao

FOunder & CD, Analogy
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The Project was extremely tough as we had to figure out a variety of chromebooks ranging from 11-15” laptops with varying curvature and edge profiles, different thicknesses, port openings, sensor areas and screen bezels. Each of these devices had to be studied closely and a product roadmap and strategy devised. I dont think we have had a more challenging intellectual problem to solve. Loved it.

Joseph Brown

CHIEF PRODUCT OFFICER, CELLAIRIS
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With exceptional design and engineering talent, Analogy Design delivered a final product that went above and beyond expectations. The team’s dedication, consistent communication, and effective project management style added value to the partnership.

$2822.5 M

Sold Yearly

3.6% CAGR

Growth Projected

300+

Concept ideas explored

30+

Prototypes built for testing

The challenge

Why it’s so difficult

01

the issues of bulkiness and difficulty in carrying, providing users with convenience, portability, and protection for their devices.

01

Existing laptop cases often lack versatility and are bulky, making them cumbersome to carry and transport. This limits user mobility and convenience, especially for individuals who need to carry their laptops frequently.

02

Addresses the lack of personalization and style, offering users customizable options to express their individuality while ensuring practicality and protection for their devices.

02

Since this project has a particular focus on K12 students, our client tasked us to create a laptop case that was both aesthetically appealing and robust enough to offer 360° protection. Many universal laptop cases lack personalization options and fail to reflect the user's style preferences, resulting in a generic and impersonal carrying experience.

03

Develop an innovative solution to address the difficulty users face when putting on a universal laptop case, ensuring ease of use and convenience while maintaining a secure fit and protection for their devices.

03

Many universal laptop cases present challenges for users during the installation process, requiring significant effort and time to properly secure the case onto their devices.

The universal laptop case developed by Analogy, revolutionizes the industry by addressing three key challenges. Firstly, it tackles the issue of bulkiness and difficulty in carrying by offering a sleek, lightweight design with ergonomic features for easy transportation. Secondly, the case provides a solution to the lack of personalization and style through customizable options and trendy designs, allowing users to express their unique personality. Lastly, it solves the challenge of difficulty in putting on the case by incorporating user-friendly installation mechanisms and flexible materials, ensuring a hassle-free experience. By prioritizing convenience, style, and functionality, our universal laptop case sets a new standard for versatility and user satisfaction in the market, catering to the diverse needs and preferences of modern consumers.

The Strategy

What was our approach?

our expertise
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Understanding User Preferences
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Enhancing personalization and style
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Creating differentiation with features
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Better Physical interactions
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Providing Security and Safety
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Creating a distinctive brand identity
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Brand/product preference
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Enhancing User experience

How did we add value to the client ?

Understanding User Pain Points

Multiple Concept Ideas

Product Customisation

Engineered details

Ergonomic Features

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What was the final solution and impact?

View full project
2x
ORDERS
48%
COST SAVINGS
3+
YEARS OF WORK
4.5/5
AVERAGE RATING
300+
CONCEPT IDEAS
2x
SPEED TO MARKET

testimonials

Our clients love the results we are able to deliver

Firoz Meeran
MANAGING DIRECTOR, EASTERN CONDIMENTS

We worked with Analogy to create a new identity and packaging design for some of our products. Our experience working with their team of talented designers was fantastic. They approached the project by understanding our requirements and setting clear strategies to help create value and showcase that in the best way possible to our customers. They understood the market and the users clearly and then worked to deliver a fresh new outlook that helped increase the value proposition of our offerings. We will definitely work with them again.

Firoz Meeran

MANAGING DIRECTOR, EASTERN CONDIMENTS
Joseph Brown
CHIEF PRODUCT OFFICER, CELLAIRIS

We have been working with Analogy to develop some innovative solutions for our brand and we always get a fast response along with experienced professionals who know what they are doing. They shaped our on-ground presence and continue designing cutting-edge products and experiences for Cellairis.

Joseph Brown

CHIEF PRODUCT OFFICER, CELLAIRIS
Hari Rao
CHIEF R&D OFFICER, AGNISUMUKH TECHNOLOGIES

Analogy helped us create a new brand look for us as well as designed an entire commercial range of solutions for global cuisines. The team worked on an iterative methodology that drove innovation. As we showcase our work globally, we were able to translate that feedback to the team at Analogy and they knew how to translate our desires into a unique range of kitchenware. We had a very diverse range which was strategically branded and designed with the primary users in mind. We have embarked on a journey and with each stage of the process, they exceeded our expectations.

Hari Rao

CHIEF R&D OFFICER, AGNISUMUKH TECHNOLOGIES
Rakshit Suri
SR. MARKETING MANAGER, AMAZON

Analogy has been a terrific partner for Amazon for the past 3 years. We have relied on them to help us penetrate new markets and also to keep increasing our ROI in existing offerings to our customers on the packaging of our gift cards online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. So much so, that we sold out of units to sell for our Diwali gift boxes in a short period of time, an amazing achievement.

Rakshit Suri

SR. MARKETING MANAGER, AMAZON
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awards

Some of the world’s foremost experts award our work for its impact

18+
awards and recognitions

our principles

What values drive our design process

Design for unexpected cleverness
Design for unexpected cleverness
 Simplicity is the hidden complexity
Simplicity is the hidden complexity
Design needs language
Design needs language
Details are the concept
Details are the concept
Design an experience, not just the product
Design an experience, not just the product
Make it look like what it does
Make it look like what it does
Design the product to perform when  not in use
Design the product to perform when  not in use
Allow the user to experience the product
Allow the user to experience the product
Design the product personality
Design the product personality

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