Health & Wellness

market statistics

How big is the health & wellness industry?

projected market value (2024)

60.6 Bn USD

By 2024, the Health and Wellness industry is expected to generate 60.6 Bn USD worldwide.

revenue growth (2024)


The industry’s growth is anticipated at a CAGR of 10.93% from 2023 to 2032, reaching to about 138.9.00 Bn USD.

wearable medical devices

26.8 Bn USD

The global market for wearable medical devices, valued at USD 26.8 billion in 2022, is anticipated to grow at a CAGR of 25.7% through 2030.

Challenges in the health & wellness industry industry

One of the main concerns in the health and wellness space is the complex interaction of human needs, medical regulations, technological advancements and integration with medical technology. The consumer-facing products in this space while being functional will also have to be aesthetically pleasing.

Prioritizing Safety and Material Choices

Catering to Diverse User Needs and Abilities

Balancing Functionality and Aesthetics

Opportunities in the health & wellness industry

Personalized Wellness Products
Design for Accessibility and Inclusivity
Technology Integration that Enhances User Experience

our approach

Bridging Health and Design: Transformative Solutions for Human Well-Being

In the intricate landscape of health and wellness, skipping out on proper user research and testing with real users can lead to solutions that miss the mark. At Analogy, we put patients and healthcare heroes first. We design solutions with their needs in mind, while ensuring everything's safe and follows the rules. This clear roadmap lets us navigate the market with ease. We overcome these hurdles through constant innovation, empathy for diverse user needs, and a commitment to creating products that are functional and safe.

Prioritize Safety and Materials

We continuously monitor, adhere to and stay on top of evolving safety standards and material restrictions specific to healthcare products. Plus, we only team up with the most reliable suppliers who share our safety commitment. So rest assured, you're getting a product that prioritises safety and is built to last.

Cater to Diverse Users

We embrace inclusive design principles to create products anyone can use, no matter their abilities or background- whether someone has physical limitations or needs things to work differently based on where they are. Our products are built to be flexible, with options to change things up and make them just right for each person.

Embrace and Blend Technology

We focus on user experience and prioritize intuitive interfaces, clear data visualization, and minimal cognitive load when integrating technology. Our focus is always on crafting intuitive designs that empower users, not overwhelm them, emphasizing clarity and minimizing the unnecessary mental effort needed.

Solving business challenges

Creating excitement about a new product is not just a marketing function but it has to be designed from the ground up. In addition, key differentiation is important to drive early adoption and funding. For this, we put a lot of emphasis on understanding strategic business objectives to achieve a brand’s design, scaling and funding goals.

Our core offering

Our expertise lies in industrial design right from research, ideation to colour, material and finish. A mix of design, hardware, and software is what drives experience and guides our design process. We combine cutting-edge tech with stunning design and intuitive navigation, crafting devices that do what users need but also feel amazing to use.

We build for the future

New tech is generally not designed keeping the end user in mind. It’s unnecessarily complicated, tough to understand and tougher to implement in daily life. Design humanises this aspect. We create relevant user-centric experiences through hardware and software as the key to differentiation and relevance for the time ahead.


Our clients love working with us

Firoz Meeran

We worked with Analogy to create a new identity and packaging design for some of our products. Our experience working with their team of talented designers was fantastic. They approached the project by understanding our requirements and setting clear strategies to help create value and showcase that in the best way possible to our customers. They understood the market and the users clearly and then worked to deliver a fresh new outlook that helped increase the value proposition of our offerings. We will definitely work with them again.

Firoz Meeran

Joseph Brown

We have been working with Analogy to develop some innovative solutions for our brand and we always get a fast response along with experienced professionals who know what they are doing. They shaped our on-ground presence and continue designing cutting-edge products and experiences for Cellairis.

Joseph Brown

Hari Rao

Analogy helped us create a new brand look for us as well as designed an entire commercial range of solutions for global cuisines. The team worked on an iterative methodology that drove innovation. As we showcase our work globally, we were able to translate that feedback to the team at Analogy and they knew how to translate our desires into a unique range of kitchenware. We had a very diverse range which was strategically branded and designed with the primary users in mind. We have embarked on a journey and with each stage of the process, they exceeded our expectations.

Hari Rao

Rakshit Suri

Analogy has been a terrific partner for Amazon for the past 3 years. We have relied on them to help us penetrate new markets and also to keep increasing our ROI in existing offerings to our customers on the packaging of our gift cards online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. So much so, that we sold out of units to sell for our Diwali gift boxes in a short period of time, an amazing achievement.

Rakshit Suri

Black backward arrow on a white backgroundblack forward arrow on white background

What drives our success

Interoperability is crucial in the health sector where various devices and techs need to work together for efficient products.

Aesthetic appeal is essential in consumer-facing healthcare products, as it can impact user perception and acceptance.

Compliance with regulatory standards and safety features.

Craft Human-Centric Health Solutions
Follow us

Frequently Asked Questions

What types of projects do you undertake within this industry?

We are not confined to any particular domain and are receptive to working with any industry or project that effectively addresses issues and provides value to our clients and their stakeholders. We acknowledge that every project encompasses both a thinking and strategy phase, as well as an execution phase. We can execute a project successfully if we have been involved in the thinking and strategy phases. However, we may not be able to deliver much value if we are expected to execute with someone else's strategy and thinking.

What sets your company apart from competitors in the health & wellness industry?

Aligning human factors and ergonomics in health & wellness is our forte. Our expertise lies in building products out of ideas by prioritizing user needs and craft products that resonate with their emotions and experiences. We also integrate eco-friendly practices throughout the design process, minimizing environmental impact. Our client-centric process ensures we have open communication and work closely with clients. Our design process always embraces new technologies and implements exciting tools.

Can you provide examples of projects you've completed in the health & wellness industry?

While working on a UV-C sanitiser for the US market - Shephard for Violet Ease, our team of designers and engineers built a product that disinfects daily items using UV-C light and eliminates harmful viruses that are contagious through contact.

How do you ensure quality and consistency in your work for clients in the health & wellness industry?

We employ constant testing procedures and adhere to strict industry standards. We also ensure that the communication between our team and the client is two-way with a circular approach to feedback. We actively seek out new technologies and methodologies to deliver high-quality design solutions.

What is your company's approach to innovation and staying ahead of industry trends?

Our commitment to innovation, research and development as a leading design studio includes leveraging AI, user research that anticipate market-trends. We actively participate in industry events to keep up-to-date with trends and partner with experts to stay ahead. Rapid prototyping, user-centered iterative processes helps us translate vision to market-ready products.

What services do you offer in health & wellness industry?

Our services are and not limited to balancing functionality and form, User experience and interaction, Standardization and scalability, Market & User analysis, Product Architecture, Conceptualization, Computer-Aided Design(CAD), Prototyping & Testing, Mechanical Engineering, Hardware & Electronics, Color, Material, Finish(CMF), Brand & Packaging Design.

How can your services benefit my business in the health & wellness industry?

Our design services help you create products that are visually appealing and memorable for a higher customer satisfaction. We also help you create products that are easy to use, efficient, and meet the needs of your target audience that can lead to increased customer satisfaction and sales. With user-centric approach being the top priority, our designs ensure that the product is functional and familiar.

What is your process for working with clients in the health & wellness industry?

We make sure our design process is transparent and is collaborative. We begin with in-depth consultations to understand a client’s business goals, product vision and co-create a plan with updates on regular milestones and feedback loops.

Do you offer customized solutions or standardized services in the health & wellness industry?

We understand that every project is unique. Our design solutions are tailor-made to clients’ strategic goals, brand identity and industry standing. We provide solutions that are meticulously crafted to address common industry challenges.

How can I get started with your services for my business in the health & wellness industry?

You might have an idea and want it turned into a product or you might want to improve your existing product or want to start from scratch. Talk to experts from our team for a free consultation.

You can drop an email to or fill out this form and we will get back to you.

Our Features