Camcorder Charger for Bluemax

Industrial Design

Camcorder - Backpack

Designing For Universal Constraints

We were approached by Eurotronics to rethink their universal camcorder battery charger which is capable of charging a large variety of camcorder batteries belonging to many brands. The main challenges involve designing for compatibility with all batteries and keeping the product compact.

Understanding User Needs

The bespoke user we targeted is the professional cameraman, whose primary objective is to streamline his workflow, maximize efficiency, and minimize the hassle of carrying bulky equipment. In his line of work, time is of the essence, and any interruptions during filming can be detrimental to meeting deadlines and delivering high-quality content.
Often, he finds himself juggling multiple types of cameras, each serving a specific purpose or catering to different shooting scenarios. Alongside his cameras, he needs to transport a multitude of gadgets, a portable computer for editing on the go, various storage and charging devices, a change of clothes for longer shoots, and an array of videocam and camera-related accessories for versatility on-site.

As a result, his luggage tends to balloon in size, making travel cumbersome and inefficient. To address this challenge, our design team focused on creating a product that seamlessly integrates portability and versatility. Understanding the user's need for compactness without sacrificing functionality, we envisioned a solution that optimizes space utilization while offering the flexibility to adapt to evolving camera setups. The optimal solution lies in a product that is compact enough to minimize luggage space consumption yet robust and versatile enough to accommodate his current camera collection and any future additions.

Our design approach centers on developing a compact yet feature-rich product that serves as a multifunctional hub for the professional cameraman's needs. This includes incorporating charging capabilities compatible with various camera models, ensuring uninterrupted filming even in remote locations where power sources may be limited. Additionally, the product is designed to offer modular expansion options, allowing for the integration of additional accessories or storage solutions tailored to the user's specific requirements.

By prioritizing portability and versatility, our aim is to empower the professional cameraman to focus on his craft without being encumbered by the limitations of traditional equipment setups. Whether he's on location for a film shoot or capturing moments on the go, our product serves as a reliable companion, enabling him to carry less and do more with what he has, ultimately enhancing his productivity and efficiency in completing jobs on time.

Modernizing Aesthetics and Enhancing Functionality

The existing design aesthetic of chargers often harks back to outdated or industrial styles, lacking the finesse and allure of contemporary design standards. This design flaw translates into messy and disorganized cables, obstructing access to objects on tables and posing safety risks due to tangling or falling.
To rectify this, a transformative approach is needed, infusing modernity and thoughtful design into charger aesthetics to enhance both functionality and visual appeal. Additionally, a study was conducted to identify various battery sizes powering camcorders, leading to the realization that a universal device capable of charging multiple batteries is feasible. This necessitates the inclusion of adaptors for each battery, attaching to a main body for charging. The design system must prioritise simplicity and modularity, ensuring ease of understanding for users while minimising unnecessary components.

The form of traditional chargers often evokes associations with antiquated or rugged products, lacking the sophistication and elegance expected in modern design. This outdated aesthetic diminishes the product's overall appeal and fails to resonate with contemporary consumer preferences. One glaring deficiency in traditional chargers is the absence of cable organisation features. Cables are often left unorganised and messy, causing inconvenience and obstruction on tables. This haphazard arrangement not only makes accessing objects on the table challenging but also increases the likelihood of accidents caused by entangled or fallen cables.

Traditional charger designs suffer from outdated aesthetics reminiscent of old-generation products and a lack of cable organisation features, leading to messy and obstructive setups.

Bringing The Product To Life

Intelligent Blumax Dual Charger charges two lithium-ion batteries at the same time, so that your work doesn’t get interrupted. It recognizes when the batteries are charging and the charging voltage required, so no battery damage occurs.
It features Dual charging modes ,a faster Mode for quick charge and Low Speed Mode for normal charge. As a little extra at the back side of the Charger, a USB port is provided for additional charging of mobile devices short circuit protection.
A PsychoAesthetics analysis on the competitors and old design revealed in which areas the product can be improved in terms of form and function. As a customers delight, we added a wireless charger which greatly enhances the product experience as it added a new category of product which could be charged, secondly, the person doesn't need to carry a phone charger of any type. A feature which was missing in all chargers was that the cables lie unorganised and messy, often causes hindrance to access of objects on the table or it fall down after entangling with something or someone.

Solving Storage Struggles

Once it is stored in the bag, it is difficult to find or untangle the cable. We introduced an area specifically for solving the above mentioned cable related problems. Another expansion to the feature list is lid which helps in organising items on the table which will be helpful for users often on the go and wants to stay organised.
The form of the old design often reminisces old generation products or products which look industrial , rugged and felt like not lot of thought was involved in shaping it into something beautiful and attractive.

A popular combo of pop peachy orange colour and frosted white translucent gave the product a fresh breath compared to the soulless all black product. The frosted white translucent part is made of silicone which offers protection to the product from falls and soft touch when gripped. The orange colour part is made of PC-ABS which encapsulates all the electronic parts and held together in a tight package.

A Modern and Modular Design

The Blumax camcorder charger stands out as one-of-a-kind due to its innovative approach to addressing the diverse needs of professional cameramen. By incorporating modular battery plates and intelligent charging capabilities, it offers unparalleled convenience and efficiency, ensuring uninterrupted filming even in remote locations.
The inclusion of a wireless charger and dedicated cable organization features further enhances user experience, eliminating the hassle of tangled cables and cluttered workspaces. The addition of a lid for organizing items on the table adds another layer of functionality, catering to users who prioritize organization and efficiency while on the go. Furthermore, the product's sleek and modern design, featuring a unique combination of peachy orange and frosted white translucent materials, sets it apart from traditional chargers, providing both aesthetic appeal and durability. Overall, this charger redefines the standards of functionality, convenience, and design aesthetics in the professional camera equipment industry, making it a truly innovative and indispensable tool for modern filmmakers.

Intelligent Design for Intuitive Usage

The user experience of the Blumax camcorder charger is designed to be intuitive, efficient, and seamless, catering to the specific needs of professional cameramen. With its compact and modular design, the charger offers hassle-free operation, allowing users to effortlessly charge multiple batteries simultaneously.
The intelligent charging system automatically recognizes the required voltage, preventing battery damage and ensuring optimal performance. This enhances the user's peace of mind, knowing that their equipment is being charged safely and efficiently.
The addition of a wireless charger eliminates the need for additional charging accessories, simplifying the user's setup and reducing clutter. The dedicated cable organization features address a common pain point for users, keeping cables tidy and easily accessible, thereby enhancing workflow efficiency. The inclusion of a lid for organizing items on the table adds another layer of convenience, allowing users to keep their workspace neat and organized while on the go.

Materials, Methods and Manufacturing

The engineering aspect of this project involved meticulous attention to detail and rigorous testing to ensure the functionality, durability, and user experience of the charger. We began by conducting extensive research to understand the various battery sizes powering camcorders and identify opportunities for a universal charging solution. This involved prototyping adaptors for each battery type and refining their designs to ensure compatibility and efficiency.
Throughout the development process, we relied heavily on physical cardboard mockups to validate the dimensions, ergonomics, and functionality of the product. These mockups allowed us to visualize the charger in its physical form, test different layouts, and assess the user experience firsthand. By iterating on these mockups, we were able to fine-tune the design to optimize usability and ensure a seamless charging experience for professional cameramen.
Furthermore, the engineering team focused on optimizing the materials and manufacturing processes to achieve a balance of durability, functionality, and aesthetics. The final design incorporates high-quality materials such as silicone for impact resistance and PC-ABS for structural integrity, ensuring that the charger can withstand the rigors of professional use while maintaining its sleek and modern appearance.

Overall, the engineering was essential in bringing the charger to life, from concept to final product. Through careful planning, prototyping, and testing, we were able to create a charging solution that not only meets the technical requirements but also exceeds user expectations in terms of performance, usability, and design.

Empowering Filmmakers: Cutting Edge Charging Solutions For Uninterrupted Filming

This project has revolutionized the professional camera equipment industry by offering a cutting-edge charging solution that combines innovation, versatility, and user-centric design. By addressing the diverse needs of professional cameramen, the charger enhances productivity, streamlines workflows, and ensures uninterrupted filming, even in remote locations. Its intuitive user experience, compact design, and modular features set a new standard for convenience and efficiency, while its sleek aesthetics elevate the visual appeal of camera accessories. Overall, this project has made a significant impact on the industry, empowering filmmakers to achieve their creative vision with confidence and ease.


  • Industrial Design
  • Mechanical Engineering
  • Conceptualisation
  • Design for manufacturing
  • Prototyping
  • Electrical Engineering





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