industrial design

Designing products that are human, market-ready and iconic

get started

we got your back

If you are a

Hardware Startup
Small Manufacturer
Home Inventor
Product Entrepreneur

Our offer

If you intend to

Launch a successful product within budget
Build a product that stands out in the market
Navigate the product development process
Innovate while maintaining manufacturing viability
Launch products on time
Gain a competitive advantage in the market
Achieve a strong product-market fit
Expand product offerings and enter new markets
Attract investment and funding

our expertise

What we can do for you

We build products and experiences that are innovation-centric, design-focused and thoughtful at the core. We are on a quest for quality and design excellence across industries to help clients solve their business problems.

We help startups, entrepreneurs, inventors, and innovators turn their product ideas into reality.

Conceptual Design & Ideation

Lay the foundation with creative and innovative product ideas with workshops, sketching, mood boards, and initial concept presentations. Outcomes: A selection of viable product concepts ready for further development and refinement.

Design & Development

We shape ideas into tangible designs that balance aesthetics and functionality with CAD modelling, ergonomic studies, material selection, and prototyping.
Outcomes: Detailed product designs with specifications ready for engineering validation.

Engineering Integration

Production Implementation & Support

Takes our validated and refined designs into manufacturing, overseeing the process to ensure the product produced is of high standards, and is market-ready through vendor selection, production tooling, quality control planning, and launch support.
Outcomes: Successful product launch with ongoing support for manufacturing and scaling.

User Testing & Validation

Allows us to refine our designs based on real user feedback, ensuring the product will succeed in the market with the help of user feedback sessions, usability testing, and market research. Outcomes: Insights into user preferences and behaviors, leading to refined designs that are user-validated and market-ready.

our approach

How we deliver high-quality design

Studio, not a factory

Studio, not a factory

We believe in quality > quantity and in maintaining a lean team of specialists who deliver the insane. We are the special forces for your design needs. Our ability to think big, while being lean makes us special.

Domain agnostic

Domain agnostic

We solve problems across the board and are not picky about focusing on the industry. We maintain a flat hierarchy in the studio which creates an equal emphasis on everyone. The result? Stronger team and better work.

No buzzwords, we do design thinking

No buzzwords, we do design thinking

We've established robust partnerships for major projects, focusing on in-house innovation and IP. This allows us to enhance client confidentiality while utilizing diverse suppliers efficiently.

No wires attached

No wires attached

Instead of hard servers and traditional methods, we have adopted a hassle-free cloud storage system and an agile kanban project management system to provide clear direction to all the team members.

Young and unbiased experience

Young and unbiased experience

We seek dynamic, ambitious talent to innovate and disrupt norms, supported by seasoned leadership for a perfect blend of experience and innovation in our team.

Lean team, yet pack a punch

Lean team, yet pack a punch

We are structured to be purposefully lean. We focus on innovation by working closely with our clients from concept to production. This results in creating valuable IP and new methodologies for the best results.

Strong set of verified partners

Strong set of verified partners

We’re not about jargon and post-its to prove how serious we are about design. We let our work do the talking. We don’t just use design thinking to solve problems but let people think, interact and feel through our designs.

Focused integrated teams

Focused integrated teams

We look for versatile individuals with diverse skills, forming specialized teams instead of siloed disciplines, ensuring exceptional results through complementary expertise and multidisciplinary collaboration.

Bring product ideas to life
Follow us

Frequently Asked Questions

What is Industrial Design?

Industrial design is a discipline that focuses on creating and developing concepts and specifications for products. It involves designing products that are functional, aesthetically pleasing, and user-friendly, considering factors such as form, function, ergonomics, and manufacturability.

What are the 4 types of Industrial Design?

Industrial Design is divided into product design, transportation design, packaging design and environmental design. Each of these focuses on a certain aspect of a product and has tailored processes and frameworks to achieve results.

What are the benefits of Industrial Design?

Industrial design touches almost every aspect of a product interaction with a user and defines how successful it will be in the marketplace. The benefits are enhanced product features, Improved product functionality, cost-effective manufacturing, efficient production processes, stronger brand identity and increased marketability.

Is Industrial Design in demand in India?

Industrial Design is in demand in India due to the large amount of startups and companies coming up with new products and services which largely require the use of industrial design. It offers something different to the safe, predictable and sometimes boring design we see a lot today. Modern products can look ordinary and it’s essential for each brand, startup and industry to differentiate in the market with better design.

How does Industrial Design differ from other design disciplines?

While Industrial Design shares similarities with other design disciplines such as graphic design and interior design, it focuses specifically on physical products and their user interaction. Industrial designers consider factors such as manufacturing processes, materials, and ergonomics to create functional and visually appealing products.

What is the design process followed by Industrial Designers?

The design process typically involves several stages, including research and analysis, ideation and concept development, sketching and prototyping, refinement and testing, and finalization for production. Industrial designers collaborate closely with stakeholders and iterate on designs based on feedback throughout the process.

What role does sustainability play in Industrial Design?

Sustainability is becoming increasingly important in industrial design as companies strive to minimize their environmental impact and meet consumer demand for eco-friendly products. Industrial designers incorporate sustainable materials, manufacturing processes, and end-of-life considerations into their designs to create more environmentally friendly products.

What software tools do Industrial Designers use?

Industrial designers use a variety of software tools for sketching, 3D modeling, rendering, and prototyping. Some commonly used software includes Autodesk Fusion 360, SolidWorks, Rhino, Adobe Creative Suite, and KeyShot.

What is the main focus of Industrial Design?

Industrial designers typically focus on the emotional and physical appearance, functionality, and manufacturability of a product, though they are often involved in far more during a development cycle. All of this ultimately extends to the overall lasting value and experience a product or service provides for end-users.

What influences Industrial Design?

It can be influenced by various factors like business strategy, social, commercial, and production advancements, technology, consumer trends and consumer behaviours in various markets.

What is the origin of Industrial Design?

Industrial Design originated in Western Europe mainly in Germany with heavy influences from the Bauhaus movement and also the arts and crafts movement.

What are the key roles of an Industrial Designer?

Industrial designers play several key roles, including researching user needs and market trends, generating creative concepts, sketching and prototyping designs, collaborating with engineers and manufacturers, conducting usability testing, and refining products based on feedback.

What industries benefit from Industrial Design services?

Industrial Design services are beneficial to a wide range of industries, including consumer products, automotive, furniture, healthcare, and consumer goods. Any industry that produces physical products can benefit from the expertise of industrial designers and product designers to improve product functionality, aesthetics, and user experience.

How important is user research in Industrial Design?

User research is critical in Industrial Design as it helps designers understand user needs, preferences, and behaviors. By conducting user research, designers can identify pain points, uncover opportunities for improvement, and ensure that products meet the needs of their target audience effectively.

How does Industrial Design contribute to innovation?

Industrial design plays a crucial role in fostering innovation by pushing the boundaries of creativity and problem-solving in product design. Designers leverage their expertise to envision new products, improve existing ones, and anticipate future trends, driving innovation across various industries.

How can I become an Industrial Designer?

To become an industrial designer, one typically needs a bachelor's degree in industrial design or a related field, along with strong artistic and technical skills. Additionally, gaining experience through internships or freelance projects and building a portfolio of work can help aspiring industrial designers enter the field.

Our Features