Home Surveillance System

Industrial Design and HMI

Eran Camera

Elevate Your Security, Preserve Your Privacy: Innovative Home Camera redefining Trust in Surveillance

In an era where home security cameras often raise concerns about privacy invasion, this product has impacted the industry with a fresh approach. Going beyond the conventional focus on security, our innovative design integrates a privacy-centric element, offering users the assurance they crave.
We've reimagined the traditional surveillance device to maintain its core function and enhance the overall user experience. Imagine a security camera that not only safeguards your home but also respects your sanctity. This product is more than just a lens staring into your space; it's a symbol of trust and confidentiality. By prioritising privacy without compromising on security, these home security cameras instill a sense of confidence. No longer will users be plagued by the fear of unauthorised access or intrusive surveillance. The thoughtfully designed cameras not only protect your residence but also preserve your peace of mind.

Blending Security into Everyday Life

We aimed to dismantle the typical association of a camera as an intrusive entity and instead create a balanced mix with familiar items. Our strategy aimed not only to stand out but to redefine the very essence of what a security camera represents in people's minds.
We deep-dived into this home security camera project, challenging the status quo by adopting a refreshingly unconventional approach. Acknowledging the existing market landscape, we deliberately chose not to drown in an exhaustive sea of research but rather charted a course toward innovation.

Understanding the prevailing sentiment that traditional cameras evoke – the unsettling 'big eye' staring into one's private space – we sought a paradigm shift. Our solution was ingeniously simple yet profoundly impactful: integrate the camera into everyday home objects.

This approach not only addressed the functional aspect of security but also aimed to reshape the emotional connection users have with the technology. Our mission was to turn the camera from a symbol of privacy intrusion into a friendly, unobtrusive ally in safeguarding homes.

Through this strategic departure from the norm, we aimed to make security an integral part of the home environment, blending into the background while preserving the warmth and familiarity of personal spaces. In doing so, we didn't just create a product; we initiated a transformation in the way people perceive and integrate security into their daily lives.

Crafting Trust and Privacy in Design

The crux of our solution lay in a magnetic bar mechanism, allowing dynamic adjustments to the camera's orientation and providing a unique mounting system that embraced ubiquity, enabling placement on any surface – be it a wall, desk, or shelf.
Addressing the primary challenge of privacy, our design ingeniously incorporated a movable structure. This dynamic feature allows users to control the camera's view, emphasising their authority over surveillance angles. Simultaneously, we introduced a built-in screen at the base, offering not just security but also an immersive experience. This screen provides real-time information, such as outdoor weather updates, indoor temperature, and personalised greetings – fostering a deeper connection between technology and user.

Trust became a linchpin in our design philosophy, and to bolster it, we delved into the space of the extraordinary. By infusing elements like dynamic movement and an interactive screen, we not only ensured security functionality but also created a sentient connection with the user. The screen, becoming a portal to additional features beyond security, transforms the camera into an insightful companion rather than a mere observer.

An ubiquitous mounting system emerged as the third pillar of our design innovation. This revolutionary feature breaks the traditional confines of camera placement, offering flexibility unparalleled in the industry. The magnetic bar allows users to position the camera on various surfaces, providing adaptability to diverse living spaces. This adaptability not only addresses the challenge of finding suitable locations but also elevates the camera into a versatile piece of home decor.

Our groundbreaking design tackles the triad of challenges – ensuring privacy control, instilling trust through dynamic features, and revolutionising placement flexibility through a unique mounting system. The result is a security camera that transcends its functional role, fuse into the user's lifestyle while providing an enhanced sense of control, connection, and security.
The Solution

Simplifying Usage with Intuitive Features

By eradicating the need for complex cable arrangements, this camera not only streamlines the installation but also significantly enhances the overall functionality and aesthetics of the product. The inclusion of a 360-degree angle rotation redefines surveillance capabilities, offering users comprehensive coverage without a single blind spot.
This feature not only empowers users with complete control over the camera's view but also ensures a heightened sense of security. However, what truly distinguishes it is its meticulous attention to regional preferences, notably in the Eastern market. The integration of a direct plug at the back of the camera for a wall connection is a strategic move that sets it apart from its competitors. Unlike other systems burdened with intricate cable setups, the direct plug is a testament to its user-centric approach, simplifying the installation process and aligning perfectly with the preferences and convenience of the Eastern market.

Elevating Connectivity amongst Users

The integration of a cable management system enhances the user experience by eliminating the frustration of tangled wires. This attention to detail not only adds to the camera's aesthetic but also streamlines the installation process, reflecting an understanding of the modern user's desire for simplicity.
The elimination of tangled wires enhances the camera's aesthetic appeal and also simplifies the installation process, aligning with the modern consumer's preference for streamlined and minimalist design.

At the heart of this exceptional experience is the camera's ability to establish an emotional connection with users, addressing not just the practical aspects of security but also tapping into the intricate nuances of their daily lives. The 360-degree angle rotation, a standout feature, transforms the user's interaction with the device into a dynamic and engaging experience. It provides a sense of empowerment, allowing users to actively control and monitor their surroundings comprehensively, fostering a profound connection with their sense of security.

The astute consideration of cultural preferences, especially in the Eastern market, adds a personalised touch to the user experience. The direct plug at the back for wall connection not only simplifies installation but also caters to the convenience and preferences of users in that region. This cultural sensitivity contributes to a more intimate and tailored interaction with the product, establishing a connection that goes beyond mere functionality.

From Concept to Outcomes

Bringing the product to life was a journey characterised by an intensive, iterative prototyping process that became the cornerstone of our design philosophy. We got into the details of user interaction, envisioning ourselves in the shoes of potential users to create a product that melds into their lives.
Rapid prototyping allowed us to swiftly materialise and test various design concepts, ensuring that every iteration brought us closer to the optimal user experience.

Our design team engaged in a meticulous process of creating numerous prototypes, each one refining the features and addressing potential challenges. We prioritised user feedback, understanding that the true success of the project lay in how well it resonated with those who would incorporate it into their homes. This user-centric approach guided us through multiple iterations, from the initial concept to the final design, ensuring that every element was not just functional but resonated with the emotional and practical needs of users.

From Ideation to CAD

The CAD model played a pivotal role in this process, providing a detailed blueprint that allowed us to visualise and fine-tune every aspect of the design. It became a virtual playground where we simulated user interactions, tested functionalities, and refined the aesthetics.
This meticulous approach, rooted in iterative prototyping and CAD modelling, allowed us to identify and rectify any potential flaws, ensuring that the product was not just a concept on paper but a tangible, perfected embodiment of our vision.

Ultimately, this extensive prototyping process transformed the vision from a mere idea into a tangible reality that not only met but exceeded user expectations. The iterative journey, where each prototype refined the design, validated features, and incorporated user insights, became the heartbeat of this project's evolution, ensuring that every aspect of its design was purposeful, user-friendly, and emotionally resonant.

Revolutionising home security with Innovation and Technology

This product redefines the landscape of home security cameras by merging innovation, user-centric design, and cultural sensitivity. Its impact goes beyond mere security; it’s a paradigm shift where technology enriches lives, fostering a more meaningful connection between users and their security solutions.


  • Industrial Design
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