Massager Backpack for Eume

Industrial Design

Eume - Massager Backpack

Built to Comfort: Crafting the Ultimate Backpack with Inbuilt Massager, Designed for Every Lifestyle

The founders came up with this cool idea for a backpack with a built-in massager, and guess who they tapped to make it happen? Us! Picture this: designing the perfect bag for all sorts of folks, styles, and doing it all with an insanely tight deadline.
And get this – after the bigwigs met up with Mr. Daymond John from Shark Tank, this project got the green light and turned into a real-deal product. Our mission? Cook up a killer brand and dream up a lineup that not only brings the tech to life but also gives it some serious personality. We're talking about crafting a product that's not just useful but is downright fun, totally brand-centric, and has enough storage to make Mary Poppins jealous.

Diving Deep into Real-world Experience

We dove deep into understanding how people interact with our creation. From passive chill sessions to active massager and utility modes, we mapped it all out. We spent time studying users to create this activity map.
This knowledge was like having a backstage pass to their lives, and it gave us the details we needed to add features that are pure gold.

Imagine our project as the Swiss Army Knife of backpacks – a multitasking item tailored to fit every need. Just like the famed pocket tool, our creation seamlessly integrates various features, offering comfort like a massager, storage like a treasure chest, and style that turns heads. It's not just a bag; it's a personalized comfort hub, a storage powerhouse, and a style statement all rolled into one – your ultimate sidekick for any adventure.

The initial phase of our research involved a comprehensive analysis of user needs and preferences, recognizing that the backpack needed to be more than a mere utility item—it had to be a lifestyle accessory. This understanding laid the foundation for a brand-centric approach that sought to humanise the technology embedded in the product. Our aim was not just to create a massager-equipped backpack but to establish a brand identity that resonated with users, offering an engaging and fun experience.

Deriving Parallels at their best

One particularly wild notion that emerged from our brainstorming sessions was to envision our product as the "Transformer" of backpacks. The idea was to draw inspiration from the iconic shape-shifting robots, exploring the concept of adaptability and transformation.
The analogy served as a guiding light, emphasizing the importance of a design that seamlessly morphs to meet diverse needs, just like the ever-changing forms of Transformers.

To achieve this ambitious vision, we delved into the nitty-gritty details of design, aiming for a balance between aesthetics and functionality. Our exploration led us to materials that were not only robust enough for heavy-duty use but also exuded a clean and sophisticated aesthetic. Picture a rugged exterior that masks the strength within – a design that effortlessly marries industrial toughness with a sleek and polished appearance.

The idea of detachable compartments added another layer to our design narrative. Inspired by modular systems, we envisioned a backpack that could adapt to the user's changing needs. Whether it's streamlining for a minimalist look or bulking up for an extended journey, the detachable compartments allowed for personalized configurations, making the backpack as versatile as its user.

Our focus on creating a clean yet heavy-duty backpack led to the incorporation of numerous exterior pockets strategically positioned for easy user reach. Additionally, the inclusion of compression straps became a vital component, offering effective load management for users on the go. This thoughtful combination of convenience and durability addresses the challenge of optimising storage while ensuring the backpack remains sturdy and reliable even under heavy loads.
Holistic Innovation for Convenience and Style

Our team delved into extensive research, studying user habits and preferences, conducting wearability tests, and iterating on design prototypes.
The intricate engineering focused on creating an immersive and comfortable experience, emphasizing the backpack's transformative potential. The result is a harmonious marriage of innovation and functionality, where every feature serves a purpose, and the user is at the center of the design narrative. The revolutionary backpack goes beyond the ordinary, embodying the essence of a holistic lifestyle companion that adapts to the user's needs while offering a touch of relaxation in every journey.

Redefining Everyday Carry with Utility

A revolutionary backpack that doubles as a massager, packed with compartments and intricately designed for comfort
Our approach centered around crafting an experience that goes beyond mere functionality, aiming to redefine the way users interact with their daily essentials.

1. Dual-Functionality Design: Integration of a powerful massager into the backpack's structure for on-the-go relaxation. A transformative concept that blurs the lines between everyday utility and wellness.

2. Intricate Comfort Engineering: Careful consideration of ergonomic principles to ensure comfort during extended wear.Strategic placement of padding and support, turning the backpack into a wearable oasis.

3. Compartmentalized Convenience: Thoughtful compartmentalisation to enhance organization and accessibility.Each section meticulously designed for specific items, maximizing efficiency and usability.

4. Aesthetic Harmony: Fusion of cutting-edge design and aesthetic appeal to create a visually stunning product.The backpack stands as a testament to the marriage of form and function in industrial design.

The genesis of this groundbreaking backpack was rooted in the desire to address the evolving needs of modern consumers. The integration of a massager arose from recognizing the importance of holistic well-being in today's fast-paced world. It was not merely about creating a bag but conceptualizing an experience that seamlessly blends utility with relaxation.

Stellar Experiences with Tech-Savvy Comfort

The foam moulded back-panel has been designed to provide firm yet comfortable support to the user. The user-centric journey begins with the distinct variations of Eume – the travel pack and the daily pack
Picture this: the back-panel of our backpack is like a magic cushion! It's made of special foam that's not too soft and not too hard – just perfect for giving you a comfy hug while you wear it. And guess what? It's not just a cushy friend; it's also got a secret power – a built-in massager! The best part? You can make it fit you just right because it's adjustable. Think of it like your backpack saying, "Hey, let's find perfect fit!" So, whether you're tall, short, or somewhere in between, this backpack's got your back – literally!

The user-centric journey begins with the distinct variations of Eume – the travel pack and the daily pack. This thoughtful categorisation caters to diverse lifestyle needs, ensuring that users can seamlessly transition between the demands of travel and everyday routines. Whether navigating through airport terminals or commuting through the bustling city streets, Eume adapts effortlessly, embodying versatility at its finest.

The integration of advanced technology sets Eume apart, especially with its discreetly located USB ports and Android charging ports on the lower side panel. This strategic placement not only ensures the convenience of charging devices on the go but also maintains the aesthetic integrity of the backpack. Eume becomes a tech-savvy ally, understanding and meeting the modern user's need for seamless connectivity without sacrificing style.

Eume goes beyond mere expectations; it surpasses them, delivering a user experience that truly stands out. The harmonious integration of technology, ergonomic design, and considerate features establishes it as an essential companion, offering unparalleled utility and comfort for individuals navigating the intricacies of their daily lives.

Thinking by Making

Employing early prototyping significantly expedited the refinement of the product's form compared to a traditional design process. In tandem, we utilized a variety of paper mockups and models, refining the product's shape through collaborative efforts both in our studio and with overseas manufacturers.
The genesis of our design journey was marked by swift sketches on paper, providing an initial visualisation that played a pivotal role in establishing a coherent design language for the entire product line.

This iterative approach to prototyping allowed us to navigate through design challenges efficiently, making informed decisions based on tangible models and visualisations. The collaborative process, involving both in-house teams and international partners, ensured a comprehensive exploration of design possibilities and a seamless transition from concept to refined form. Through this dynamic methodology, we not only accelerated the design process but also fostered a clear and unified visual identity for the entire product line.

Analogies and Associations

Eume is the epitome of innovation in everyday life. The simple connection between backpack, back pain and back massage may seem simple after we’ve done it, but took a lot of brainstorming to arrive at.
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Elevating the Everyday Backpack Experiences

Eume's enduring impact stems from its seamless fusion of innovation with everyday practicality, setting new benchmarks for backpack excellence. Redefining user expectations, Eume introduces avant-garde features, including discreetly positioned charging ports, built-in massagers, and an ingeniously adjustable design. It emerges as the embodiment of transformative, user-centric design principles, elevating comfort and convenience within the backpack landscape.


  • Industrial Design
  • Prototyping
  • Market Research
  • Creative Direction
  • Branding
  • Graphic Design
  • Packaging Design
  • Photography and Media





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