Smart IoT Devices

market statistics

How big is the smart IoT devices industry?

revenue by segment (2024)

1,387 Bn USD

The IoT market is expected to witness a significant surge in revenue, reaching a staggering 1,387.00 Bn USD by 2024 worldwide.

revenue change by segment (2024)


Looking ahead, the market is anticipated to grow at an annual growth rate of 12.57% (CAGR 2024-2028), resulting in a remarkable market volume of 2,227.00 Bn USD by 2028.

automotive iot market volume

494.2 Bn USD

Among various segments, Automotive IoT is projected to dominate the market, with a substantial market volume of 494.20 Bn USD in the same year.

Challenges in the smart IoT devices industry

Packing complex tech and making it accessible to a diverse set of end users is a major challenge to solve. Figuring out the ideal user experience while balancing form and function holds a lot of weight in a customer-facing industry.

Balancing Functionality and Form

Standardization and Scalability

User Experience and Interaction

Opportunities in the smart IoT devices industry

Designing for Emotion and Empathy
Seamless Integration into Existing Environments
Personalization and Customization
Designing for Specific User Groups

our approach

Designing for the Connected Future, Human-centered IoT Solutions

We power the world of IoT with designs that focus on users, mixing tech into everyday living. We craft devices that are gorgeous, energy-efficient, and connected. Our commitment to modularity, data privacy, and compliance ensures innovative, upgradable products that add to the industry's growth. Collaborating with tech partners and employing rapid prototyping makes sure we stay at the forefront of tech advancements.

Minimalist design and hidden technology

We integrate technology seamlessly into the design, avoiding overwhelming displays or protruding components. We design devices that adapt to different environments and user contexts.

Human-centered design principles

We design interactions and aesthetics with user comfort in mind. We focus on building trust, making things familiar, and creating interactions that feel natural and enjoyable. Our team draws inspiration from its organic shapes and intuitive patterns to create experiences that feel effortless.

User-centered design fundamentals

We don't just guess what end users need. We dive deep with surveys, interviews, and tests to understand user struggles, desires, and everything in between. This lets us build things that fit consumers perfectly. We constantly refine our ideas with quick digital, physical prototypes and real-time feedback.

Solving business challenges

Creating excitement about a new product is not just a marketing function but it has to be designed from the ground up. In addition, key differentiation is important to drive early adoption and funding. For this, we put a lot of emphasis on understanding strategic business objectives to achieve a brand’s design, scaling and funding goals.

Our core offering

Our expertise lies in industrial design right from research and ideation to colour, material and finish. A mix of design, hardware, and software is what drives experience and guides our design process. We combine cutting-edge tech with stunning design and intuitive navigation, crafting devices that do what users need and feel amazing to use.

We build for the future

New technology is generally not designed keeping the end user in mind. It’s unnecessarily complicated, tough to understand and tougher to implement in daily life. Design humanises this aspect. We create relevant user-centric experiences through hardware and software as the key to differentiation and relevance for the time ahead.


Our clients love working with us

Firoz Meeran

We worked with Analogy to create a new identity and packaging design for some of our products. Our experience working with their team of talented designers was fantastic. They approached the project by understanding our requirements and setting clear strategies to help create value and showcase that in the best way possible to our customers. They understood the market and the users clearly and then worked to deliver a fresh new outlook that helped increase the value proposition of our offerings. We will definitely work with them again.

Firoz Meeran

Joseph Brown

We have been working with Analogy to develop some innovative solutions for our brand and we always get a fast response along with experienced professionals who know what they are doing. They shaped our on-ground presence and continue designing cutting-edge products and experiences for Cellairis.

Joseph Brown

Hari Rao

Analogy helped us create a new brand look for us as well as designed an entire commercial range of solutions for global cuisines. The team worked on an iterative methodology that drove innovation. As we showcase our work globally, we were able to translate that feedback to the team at Analogy and they knew how to translate our desires into a unique range of kitchenware. We had a very diverse range which was strategically branded and designed with the primary users in mind. We have embarked on a journey and with each stage of the process, they exceeded our expectations.

Hari Rao

Rakshit Suri

Analogy has been a terrific partner for Amazon for the past 3 years. We have relied on them to help us penetrate new markets and also to keep increasing our ROI in existing offerings to our customers on the packaging of our gift cards online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. So much so, that we sold out of units to sell for our Diwali gift boxes in a short period of time, an amazing achievement.

Rakshit Suri

Black backward arrow on a white backgroundblack forward arrow on white background

What drives our success

Ease of interaction and smooth integration into routines using forms and hardware UI

System reliability and compatibility with other supporting devices

Adaptability of supporting accessories and product extensions

Relevant feedback systems, analytics and software updates to support energy efficiency and adherence to data privacy

Build transformative IoT solutions
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Frequently Asked Questions

What Types Of Projects Do You Undertake within this industry?

We are not confined to any particular domain and are receptive to working with any industry or project that effectively addresses issues and provides value to our clients and their stakeholders. We acknowledge that every project encompasses both a thinking and strategy phase, as well as an execution phase. We can execute a project successfully if we have been involved in the thinking and strategy phases. However, we may not be able to deliver much value if we are expected to execute with someone else's strategy and thinking.

What sets your company apart from competitors in the smart IoT devices industry?

Our expertise lies in building products out of ideas by prioritizing user needs and craft products that resonate with their emotions and experiences. We also integrate eco-friendly practices throughout the design process, minimizing environmental impact. Our client-centric process ensures we have open communication and work closely with clients. Our design process always embraces new technologies and implements exciting tools.

Can you provide examples of projects you've completed in the smart IoT devices industry?

Showcase case studies or portfolio examples that demonstrate your company's expertise and successful outcomes in the industry, highlighting specific challenges faced, solutions implemented, and results achieved.

Panasonic Miraie app’s intuitive and engaging user interface has successfully created a unique branding point for their range of devices - check the project here.

How do you ensure quality and consistency in your work for clients in the smart IoT devices industry?

We employ constant testing procedures and adhere to strict industry standards. We also ensure that the communication between our team and the client is two-way with a circular approach to feedback. We actively seek out new technologies and methodologies to deliver high-quality design solutions.

What is your company's approach to innovation and staying ahead of industry trends?

Our commitment to innovation, research and development as a leading design studio includes leveraging AI, user research that anticipate market-trends. We actively participate in industry events to keep up-to-date with trends and partner with experts to stay ahead. Rapid prototyping, user-centered iterative processes helps us translate vision to market-ready products.

What services do you offer in smart IoT devices industry?

Our services are but not limited to Balancing Functionality and Form, User Experience and Interaction, Standardization and Scalability, Market & User analysis, Product Architecture, Conceptualization, Computer-Aided Design(CAD), Prototyping & Testing, Mechanical Engineering, Hardware & Electronics, Color, Material, Finish(CMF), Brand & Packaging Design.

How can your services benefit my business in the smart IoT devices industry?

Our design services help you create products that are visually appealing and memorable for a higher customer satisfaction. We also help you create products that are easy to use, efficient, and meet the needs of your target audience that can lead to increased customer satisfaction and sales. With user-centric approach being the top priority, our designs ensure that the product is functional and familiar.

What is your process for working with clients in the smart IoT devices industry?

We make sure our design process is transparent and is collaborative. We begin with in-depth consultations to understand a client’s business goals, product vision and co-create a plan with updates on regular milestones and feedback loops.

What sets your company apart from competitors in the consumer electronics industry? Do you offer customized solutions or standardized services in the smart IoT devices industry?

We understand that every project is unique. Our design solutions are tailor-made to clients’ strategic goals, brand identity and industry standing. We provide solutions that are meticulously crafted to address common industry challenges.

How can I get started with your services for my business in the smart IoT devices industry?

You might have and idea and want it turned into a product or you might want to improve your exising product or want to start from scratch. Talk to experts from our team for a free consultation.

You can drop an email to or fill out this form and we will get back to you.

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