products designed since 2015
raised by founders we've worked with
design awards, including Red Dot and iF
of our clients are in the US and Europe
Trusted by global brands and 80+ founders
US crowdfunding partnerMark PecotaFounder & CEO, LaunchBoom“Their ability to translate early product ideas into prototypes that are testable, manufacturing & launch-friendly has made a real difference in how confidently founders move toward crowdfunding and market entry.”
Seven services, one team. Use one, or run them together as Product Path™, our end-to-end process.
Answers whether your product is worth building, and in what form, before real money is spent: research, three to five directions and one validated concept in CAD. About 60% of founders change course here, the cheapest place to do it.
Form, ergonomics, CMF (colour, material, finish) and the user experience, designed by the people who will engineer it, so nothing beautiful gets lost on the way to the factory. It's the work behind our 24 design awards.
Mechanisms, enclosures, thermal, PCB and firmware coordination, and tolerance analysis, engineered for your volume and price. Electronics roughly doubles the engineering of a mechanical product, so we plan for it from the first sketch.
A working prototype that proves the product does what you promised when someone holds it, backed by test reports, user feedback and a first bill of materials. It's what founders take to investors and crowdfunding backers.
Manufacturing drawings, DFM and tolerance analysis, a vetted vendor shortlist with quotes from our 150+ partners, QC protocols and certification mapping. Our team of four in Shenzhen is on the factory floor when first shots come off the tool.
Photorealistic stills, lifestyle scenes, 360° spins and animation for crowdfunding pages, investor decks and retail listings, from a studio that engineers products, so the render shows something that can actually be built.
How the first thousand units reach the first thousand customers: pre-production, packaging, campaign assets and a go-to-market plan, including Kickstarter launches with partners such as LaunchBoom.
More services
Our process
Four phases, each built to remove one kind of risk while it's still cheap to fix. Each phase is scoped and priced before it starts, and the team that designs your product stays with it through production.
The risk of building the wrong idea.
The risk that it doesn't work.
The risk of not making it at a price that works.
The risk that it ships late, or to nobody.
Product Path™, phase by phase
The decision each phase settles, what you walk away with and how long it takes. Swipe or scroll sideways, or jump to a phase.
Removes the risk that you build the wrong thing.
Is this worth building at all, and in what form?
Three to five concept directions, one validated direction in CAD, technical drawings, vendor recommendations and an indicative unit cost.
4–6 weeks
About 60% of founders change or pivot here. Finding out now saves a year and most of the budget.
Removes the risk that it doesn't actually work.
Can this be built, and does it do what you promised when someone holds it?
A working prototype, mechanism and CAD files, test reports, user feedback, a first BOM and a cost model.
8–14 weeks
The same team carries the prototype into manufacturing when you're ready.
Removes the risk that you can't make it at a price that works.
Which vendor, what tooling, and what your unit cost really is at 10,000 units.
Manufacturing drawings, DFM and tolerance analysis, a vetted vendor shortlist with quotes, tooling recommendations, QC protocols and certification mapping.
10–16 weeks
Our Shenzhen team, led by Vivi, is at the factory for tooling and first runs, with our partners or yours.
Removes the risk that it ships to nobody.
How the first thousand units reach the first thousand customers.
Pre-production support, packaging, product photography and renders, campaign assets and a go-to-market plan.
6–10 weeks
Launch works best with an audience waiting. We plan it with you and partners such as LaunchBoom.
Client voices
Swipe through. Unedited, from the 21 founders and brand teams who've reviewed working with us. 80+ founders have built with Analogy since 2015.
“We wanted to create the world’s first massage backpack and we started with Analogy with an idea and they helped us develop the entire brand message, product design with the patented back mechanism as well as the crowdfunding campaign that hit the funding goal in less than 12 hours. We would love to work with them again.”
Sanjay ParekhFounder, Eume & Avon Lifestyle“Analogy Design collaborated with Cellairis to develop new product lines, including interconnected products for enterprise clients. Their team met specific manufacturing needs with hands-on involvement, clear feedback, and smooth collaboration.”
Joseph BrownChief Product Officer, Cellairis Global“Meeting Analogy was transformative. Their honesty and acknowledgment of project complexity were refreshing. Their market research and design approach are top-notch, but their real strength lies in translating vision into practical engineering.”
Vivek MadappaFounder, Mobident Dental Solutions LLP“A talented team with great design thinking skills and fast execution. I had a fabulous time working with them as the speed of execution was mind blowing. In less than 8 months I had a physical product to showcase at CES and it led to our acquisition in less than a year of starting up.”
Himanshu VermaFounder, Mustard Glasses (acquired by Kaynes Technology)“Analogy's team has been exceptional, designing and engineering a groundbreaking product for us. Their professionalism and responsiveness have been key in creating a visually stunning product, and I highly recommend them to any business or entrepreneur looking to develop a product.”
Vinit LotiaFounder, Dostea Holdings Limited“The experience with Analogy was excellent. I’d rate it 9 out of 10. They have good talent, leadership, and management, and they think deeply about technology and market research. They’re the best consultancy I’ve worked with.”
Pankaj JamwalNPD Lead, CG Global.avif)
