Product launch support for first units.

Pre-production checks, packaging, product photography and renders, campaign assets and a go-to-market plan, so your first units reach your first customers. Phase 4 of Product Path™, usually 6–10 weeks.

Book a free 30-minute callSee what’s included

Plan with partners such as LaunchBoom · NDA on request · Reply within one working day

Sleep mask launch board with campaign shots and backer feedback
<12 hrs

for EUME’s crowdfunding campaign to hit its goal

6–10 wks

of launch support, from pre-production to go-live

4

launch channels we plan for: crowdfunding, Amazon, retail and direct

Sold out

Diwali gift boxes for Amazon India, in packaging we designed

Trusted by global brands and 80+ founders

  • Panasonic, an Analogy Design client
  • Google, an Analogy Design client
  • Unilever, an Analogy Design client
  • Mondelēz, an Analogy Design client
  • Maersk, an Analogy Design client
  • Aprilia Racing, an Analogy Design client
  • Marvel, an Analogy Design client
  • Borosil, an Analogy Design client
  • boAt, an Analogy Design client
Sanjay Parekh, Founder, Eume & Avon LifestyleFounder, crowdfunded in 12 hoursSanjay ParekhFounder, Eume & Avon Lifestyle
“We wanted to create the world’s first massage backpack and we started with Analogy with an idea and they helped us develop the entire brand message, product design with the patented back mechanism as well as the crowdfunding campaign that hit the funding goal in less than 12 hours. We would love to work with them again.”

Read every client review

A finished product isn’t a launched product.

Most launches go wrong in the last ten weeks, when time, money and patience are all running low.

The product works and the factory is ready, but there’s no audience, the packaging hasn’t been tested and the campaign page is a week from live. Launch support runs these last weeks as one plan, with the team that already knows the product inside out.

The campaign with no audience

Launch day arrives and the only backers are friends and family.

The box nobody shipped

Packaging that crushes in transit, or costs more than it should for what it protects.

The render that oversold it

Backers receive something that doesn’t match what they were shown.

The pilot run nobody checked

Defects found by customers instead of by QC.

What launch support includes

Five pieces of work that turn a finished product into a launched one. Take all five, or only what you’re missing.

Workshop board of sticky notes, sketches and earbud prototypes

Go-to-market plan

Who buys first, where, at what price and when: channels, pricing, launch timeline and the partners to bring in, such as LaunchBoom for crowdfunding.

Weeks 1–2
01 / 05Next ↓
Marvel cable tin packaging in red and blue

Packaging design

Structural and graphic packaging engineered for shipping, the shelf and the unboxing, and priced with your printer before it’s approved.

Weeks 2–6
02 / 05Next ↓
Render of a round tea maker cut away to show milk and water containers

Product photography and renders

Studio stills, lifestyle scenes, 360° spins and animation built from your engineering CAD, so what buyers see is what they get.

Weeks 2–5
More on 3D product rendering
03 / 05Next ↓
Wildcraft campaign visual of a hiker lacing smart shoes

Campaign assets

Crowdfunding page visuals, video storyboards, ads and social assets, planned with your campaign partner and built around the story of the product.

Weeks 4–8
04 / 05Next ↓

Where it fits

Launch support is phase 4 of Product Path™.

It removes the last risk: that the product ships late, or to nobody. Most founders come in from phase 3 with us, but you can join here with a product made elsewhere.

Phase 1

Concept and strategy

Early audience research makes the launch plan easier to write.

Phase 2

Engineering and prototyping

A prototype is what your first backers and buyers get to see.

Phase 3

Manufacturing and scaling

Tooling and unit cost locked, so you know your launch price works.

Phase 4

Launch

This service. Packaging, imagery, campaign and pilot run, ready for launch day.

Launch support, step by step

How the last ten weeks run

From the launch plan to the first units in customers’ hands. Swipe or scroll sideways, or jump to a step.

Plan the launch

Removes the risk that you launch to nobody.

Range plan for Marvel accessories with sketches and colourways
The decision

Which channel first, at what price, and on what date?

You walk away with

A go-to-market plan with channels, pricing, a launch timeline, an audience plan and the partners to involve.

How long

1–2 weeks

Good to know

An audience built before launch day matters more than the launch day itself.

Make the assets

Removes the risk that the product looks better on screen than in the box.

Packaging and product sketches for a range of accessories
The decision

What will buyers see, read and unbox?

You walk away with

Packaging design, product photography and renders, and campaign visuals built from the real CAD and finishes.

How long

3–5 weeks

Prepare production

Removes the risk that customers find the defects first.

Marvel laptop sleeve shown in use and in its retail packaging
The decision

Do pilot units and packaging meet spec?

You walk away with

Pilot-run inspection, QC sign-off, packaging drop tests and fixes before mass production.

How long

2–3 weeks

Good to know

Our Shenzhen team is at the factory for the pilot run.

Go live and ship

Removes the risk that launch week turns into a scramble.

A delivery van loaded with parcels
The decision

Is everything ready for the first orders?

You walk away with

Final assets in every format, listing and campaign pages checked, and support while the first units ship.

How long

About 1 week

See the whole Product Path™

Is launch support the right next step?

If the product is made, or nearly made, and the launch isn’t planned yet, yes.

A launch date in the diary and no assets yetLaunch support
Pilot units arriving and no packagingLaunch support
A product made elsewhere that needs a launch planLaunch support
A prototype that isn’t ready for toolingDesign for manufacturing
Only images missing for a listing3D product rendering

What launch support costs, before you have to ask

No hourly billing. After a free call you get a custom proposal for the launch phase, built around the channels and assets you need.

Launch support is phase 4 of Product Path™ and usually takes 6–10 weeks. The price depends on the channels, packaging and assets you need, so it comes as a custom proposal after a free call.

Scope and price are agreed before the phase starts, and you can take only the parts you’re missing.

What changes the size of a launch

Where your launch phase lands comes down to six things.

Channels

Crowdfunding, Amazon, retail and direct each need their own assets and plan.

Packaging

A printed sleeve is quick. A structural box with inserts needs design, samples and drop tests.

Imagery

The number of stills, scenes and seconds of animation.

Campaign video

Storyboards are included. Filming and editing are scoped with your partner.

Who made the product

If we engineered it, the CAD and finishes are ready. If not, we review them first.

Time to launch day

A fixed date with little time adds people to the work, not just hours.

Partner and print costs, quoted separately

Crowdfunding partners, ad spend and packaging print runs are quoted to you separately, so you see where every dollar goes before you commit.

Launch date close and nothing ready? Start with a launch audit

A small fixed-fee sprint reviews your product, assets and timeline in two or three weeks and tells you what must happen before launch day.

Why founders plan the launch with the team that built the product

We know the product inside out

Renders, packaging and claims come from the real CAD, finishes and test results.

Launch and factory in one plan

Packaging, pilot run and campaign dates are planned together, so one doesn’t wait on the other.

Crowdfunding experience

EUME hit its goal in under 12 hours, and we work with partners such as LaunchBoom.

Launch support: a marketing agency, freelancers, or us
QuestionA marketing agencySeparate freelancersAnalogy
Who knows how the product is madeNobody on the teamNobodyThe engineers and designers who made it
Who checks the pilot runNot in scopeNot in scopeOur Shenzhen team, before mass production
Packaging tested for shippingRarelyVaries by freelancerDesigned, sampled and drop-tested
One plan for assets and productionAssets onlyYou hold it togetherYes, one launch plan and one team

Launch support for US founders, without the Bay Area price

Most of the launches we support sell first in the US. Here’s how that works.

US channels first

Kickstarter, Indiegogo, Amazon US and direct-to-consumer planned around US buyers and timelines.

Partners you’ve heard of

We plan campaigns with US crowdfunding partners such as LaunchBoom.

Assets in every US format

Listing, campaign and retail assets sized for US marketplaces and print.

Launches we’ve supported

Crowdfunded productsLicensed merchandiseKitchen appliancesBags and carryGift packagingSleep tech

Guides on launching a hardware product

Reading for founders getting close to launch. All articles

LaunchYour MVP launch strategy, from validation to market fitRead the guideLaunchGetting your product onto Shark TankRead the guideLaunchThe independent innovator’s guide to selling your ideaRead the guide

Launch support questions, answered

Close to launch and something’s worrying you? Ask us; we reply within one working day.

What is product launch support?

Launch support is the last phase of getting a physical product to market: a go-to-market plan, packaging, product photography and renders, campaign assets and pre-production checks, so the first units reach the first customers.

How much does launch support cost?

Launch support is phase 4 of Product Path™ and usually takes 6–10 weeks. It’s priced as a custom proposal after a free call, based on the channels, packaging and assets you need.

How long before launch should I start?

Ideally ten weeks or more before your launch date, and earlier for crowdfunding, where building an audience takes time. If you have less, a launch audit tells you what to prioritise.

Can you help me launch on Kickstarter or Indiegogo?

Yes. We plan the campaign, create the visuals and video storyboards, and work with crowdfunding partners such as LaunchBoom. EUME hit its crowdfunding goal in under 12 hours.

Do you design packaging?

Yes. Structural and graphic packaging, designed for shipping, shelf and unboxing, sampled and tested before print. Our packaging work includes Marvel accessories for Stuffcool and gift boxes for Amazon India.

Can you support a product another studio designed?

Yes. We review the CAD, finishes and production status first, then plan the launch around what exists.

Do you run paid ads or manage the campaign?

We create the campaign assets and the plan. Paid media and campaign management are run with your partner, such as LaunchBoom, or your own team.

What happens at the pilot run?

Our Shenzhen team inspects pilot units against the drawings and tests, checks the packaging and signs off fixes before mass production starts.

Can I launch on Amazon as well as crowdfunding?

Yes. We plan channels in order, usually crowdfunding first and Amazon or retail after, with assets sized for each.

Who owns the launch assets?

You do. Packaging files, renders, photography and campaign assets are yours, for any use, in any market.

Bring us the product that’s nearly ready.

A product in tooling, a pilot run on the way or a campaign date in the diary. In 30 minutes we’ll tell you what the launch needs, how long it takes and roughly what it costs.

If the product isn’t ready to launch yet, we’ll tell you what to finish first.