3D product rendering for founders.

Studio stills, lifestyle scenes, 360° spins and animation for your campaign page, investor deck and Amazon listing, made by a studio that designs and engineers products, so every render shows something that can really be built.

Book a free 30-minute callSee what you get

First test render in 2–3 days · Quote from your shot list · You own every image

Render of a black air cooler in a sunlit living room
2–3 days

to a first test render from your CAD or brief

1–2 wks

for a typical set of product renders

4

kinds of output: studio stills, lifestyle scenes, 360° spins and animation

Kickstarter

campaign renders for Dostea’s funded tea maker

Trusted by global brands and 80+ founders

  • Panasonic, an Analogy Design client
  • Google, an Analogy Design client
  • Unilever, an Analogy Design client
  • Mondelēz, an Analogy Design client
  • Maersk, an Analogy Design client
  • Aprilia Racing, an Analogy Design client
  • Marvel, an Analogy Design client
  • Borosil, an Analogy Design client
  • boAt, an Analogy Design client
Abhinav Singh, Founder, Nester India AppliancesFounder, home appliancesAbhinav SinghFounder, Nester India Appliances
“Working with Analogy felt like partnering, not just hiring a vendor. From the start, there was mutual learning and comfort. The products were fantastic, beautifully delivered, and loved by customers. The CMF renders were a highlight, bringing the product to life.”

See every client review

Most renders show a product that can’t be built.

Render shops make pictures. They don’t know where the seam goes, how the plastic will really look or what the factory will change.

So the campaign shows one product and the backers receive another. Because we design and engineer products, our renders use real materials, finishes and manufacturing details, and they still hold up when the product ships.

The render your factory can’t match

A finish or seam that isn’t possible at your price. Backers notice when the real thing arrives.

The CAD that isn’t ready to render

Engineering CAD without surfaces, textures or CMF looks flat and fake.

The campaign with nothing to show

A launch date, a prototype that isn’t pretty yet, and no images that sell.

The listing that looks like everyone else’s

Generic shots on white don’t explain why your product is different.

What 3D product rendering includes

Five kinds of visual, made by product designers who know how your product is built.

Studio render of a countertop grill with skewers cooking under glass

Studio renders

Clean, accurate product shots on white or colour for Amazon, retail and your website, with correct materials, finishes and details.

1–2 weeks
01 / 05Next ↓
Lifestyle render of an air cooler beside a dining table

Lifestyle scenes

Your product in the place it will be used, lit and styled for your brand, without a photoshoot or a finished sample.

02 / 05Next ↓
Detail render of an air fryer door, handle and brass dials

Feature and exploded views

Cutaways, exploded views and callouts that explain what’s inside and why it matters, for campaign pages, decks and packaging.

03 / 05Next ↓
Studio render of a dark grey cylindrical device on a lilac backdrop

360° spins and animation

Turntables, assembly sequences and short product films for Kickstarter, ads and social.

04 / 05Next ↓

Where it fits

Rendering supports every phase of Product Path™.

Concept renders help you test an idea in phase 1; campaign renders and animation sell it in phase 4. Rendering is also available on its own, for any product with CAD.

Phase 1

Concept and strategy

Concept renders help you test directions with buyers and investors early.

Phase 2

Engineering and prototyping

Renders built on engineering CAD show the product as it will really be made.

Phase 3

Manufacturing and scaling

Final CMF from manufacturing feeds the finishes you see in every shot.

Phase 4

Launch

This service. Campaign, listing and launch imagery, ready before stock arrives.

Rendering, step by step

How a render set comes together

From your CAD or sketch to a delivered image set. Swipe or scroll sideways, or jump to a step.

Brief and model

Removes the risk that the render shows the wrong product.

Sketches and screen layouts for a laboratory rotary evaporator
The decision

Which shots, scenes and formats do you need, and is the model ready?

You walk away with

A render plan, a shot list and a cleaned, surfaced 3D model with CMF applied.

How long

1–2 days

Good to know

Send CAD, a sketch or photos of a prototype. We’ll tell you what’s possible.

Test render

Removes the risk that you find out the look is wrong at the end.

Render of a ceiling fan in a calm white bedroom
The decision

Are the materials, lighting and mood right before we produce the full set?

You walk away with

A first test render to review and adjust.

How long

2–3 days from brief

Produce

Removes the risk that the images don’t sell.

Render of a minimal exercise bike in a living room
The decision

Do the final images tell your product’s story to the people buying it?

You walk away with

Final stills, lifestyle scenes, feature views and animation, with agreed review rounds.

How long

1–2 weeks

Deliver

Removes the risk that you get the wrong files.

Render of a translucent pink toothbrush on white
The decision

Are the files ready for Amazon, Kickstarter, print and social?

You walk away with

Final files in every size and format you need, with source files on request.

How long

1–2 days

Is rendering what you need right now?

If you have CAD or a design and need images that sell it, yes. If there’s no real product behind it yet, start earlier.

CAD and no images3D rendering
A crowdfunding launch in a few weeks3D rendering
An Amazon listing that looks like everyone else’s3D rendering
A sketch and an investor meetingConcept design and renders
Renders of a product nobody has engineeredIndustrial design

What 3D rendering costs, before you have to ask

Renders are priced per project from a shot list, not by the hour. Send a brief and you get a quote.

A typical render set takes 1–2 weeks, with a first test render in 2–3 days. The price depends on the number of shots, scenes and seconds of animation, so you get a quote from your shot list after a free call.

Review rounds are agreed up front, so the price doesn’t creep.

What sets the price of a render set

Where your render project lands comes down to six things.

Number of shots

Each still is lit, styled and finished individually.

Scenes

Studio shots are quickest. Lifestyle scenes need sets, props and styling.

Animation

Priced by length and complexity: a turntable is simple, an assembly film is not.

Model readiness

Clean, surfaced CAD renders faster. Engineering CAD or a sketch needs modelling first.

CMF variants

Each colourway or finish is another set of renders.

Formats

Amazon, Kickstarter, print and social each need different sizes and crops.

Built on real manufacturing details

Because we design and engineer products, we render materials, seams and finishes as they’ll really be made, so what backers see is what they get.

Need a product, not just pictures?

If there’s no real product behind the render yet, start with concept design. The same team designs it and renders it.

Why founders get renders from a design studio, not a render shop

We know how it’s built

Seams, materials and finishes are rendered as they’ll be manufactured.

Renders and the real product from one team

If the design needs work, the same people can fix it.

Campaign experience

We’ve made campaign assets for crowdfunded products, including EUME, which hit its goal in under 12 hours.

Renders from a render shop, a freelancer, or us
QuestionA freelance visualiserA render shopAnalogy
Who makes the renderA visualiser, from your filesA render teamProduct designers who engineer products
Do the details match manufacturing?Rarely checkedSometimesChecked against how it will be made
How you payPer image or hourlyPer project, often with extrasA quote from your shot list, with review rounds agreed up front
No CAD yet?You need to find a designer firstUsually not offeredConcept renders from a sketch, and the real design if you want it
Animation and 360° spinsOnly if they also animateYesYes, from the same model

3D rendering for US founders, without the Bay Area price

Render projects run on quick feedback. Here’s how we keep them quick from the US.

Test renders by your morning

Lighting and material tests are sent overnight, so you review them first thing.

Sized for every channel

Amazon, Kickstarter, Shopify, print and social formats delivered in one set.

Rights included

You own every image and animation outright, for any use, in any market.

What we render most

Kitchen appliancesHome comfortFitnessBeverage machinesLicensed merchandisePersonal care

Guides for founders getting ready to launch

Reading for founders preparing to show their product. All articles

Redesign50 iconic product redesignsRead the guideInspiration50 product design websites worth bookmarkingRead the guideDesign5 industrial and product design trendsRead the guide

3D rendering questions, answered

Have a render brief or a question about formats? Send it and you’ll get an answer within one working day.

How much do 3D product rendering services cost?

It depends on the number of shots, scenes and seconds of animation. You send a brief or shot list and get a quote, with review rounds agreed up front. No hourly billing.

Do I need a CAD file to get product renders?

No. CAD is fastest, but we can work from a sketch, photos of a prototype or a description, and model the product first.

What’s the difference between 3D rendering and product photography?

Rendering doesn’t need a finished sample, a studio or a set, so you can show the product before it exists, change colours instantly and create shots that are hard to photograph, such as cutaways.

How long does a product render take?

Usually a first test render within 2–3 days of receiving your model or brief, and a typical render set in 1–2 weeks.

Can you create 3D product animation and 360° spins, not just stills?

Yes. Turntables, 360° spins, exploded and assembly sequences, and short product films, all from the same model.

Do you make renders and video for Kickstarter campaigns?

Yes. Campaign renders, feature visuals and animation are a regular part of our launch work, and we work with crowdfunding partners such as LaunchBoom.

Why use a product design firm instead of a rendering shop?

Because we know how the product will be made, so materials, seams and finishes are accurate, and if the design needs work, the same team can fix it.

What file formats do you deliver, and can I use them on Amazon?

High-resolution images in the formats and sizes each channel needs, including Amazon listings, plus video files for animation.

Can you render a product that isn’t fully designed yet?

Yes. Concept renders help you test an idea with users or investors. If you go ahead, our concept design service turns it into a real product.

Do you offer 3D product rendering for founders in the US?

Yes. About 75% of our clients are in the US and Europe, and reviews happen in your working hours.

Bring us the product you need to show.

A CAD file, a prototype that isn’t pretty yet, or a campaign date that’s coming fast. In 30 minutes we’ll tell you which renders you need, how long they take and roughly what they cost.

If there’s no real product behind the render yet, we’ll suggest where to start.