Hardware doesn't get expensive gradually. It gets expensive all at once.
A change at concept stage costs a conversation. After CAD it costs a week. After tooling it costs a new mould, eleven weeks and a hard conversation with your investors. After launch it costs a recall.
Product Path moves every consequential decision as early as it can go.
Four phases, one team
Each phase exists to remove one kind of risk. You see the decision it settles, what you walk away with, how long it takes and what it costs before you start.
Brands we design for

My team and i engaged with Analogy to build a very interesting creative challenge and i was really pleased at the innovative set of ideas they were able to create for us. We were able to work through the idea after a few discovery calls with them and then we went through a very fun and engaging design process with Piyush leading this project from our end.

We worked with VT and Team on a pop up book for our real estate project and they turned that into an AR map with an APP. We were blown away by the thinking and the intuitiveness at which they approach physical products. They are my go to design team for anything.

We built a complete brand from scratch with a detailed brand outlook, 5 products launched at a global level and i loved the creation process and working equation with the team at Analogy. They are a bunch of extremely talented designers and engineers and are great at what they do.

I have been not only a client but also an advisor at Analogy. I have seen how the team is structured to help founders globally and their capabilities are created around their innovative approach and methodology. I would highly recommend them to any founder.

We had questions on how to move ahead with our idea and we worked with a research project with Analogy in 5 cities with deep interviews as well as human centric design strategy. Their efforts here were strong and genuine, i would love to work with them again.

Analogy Design collaborated with Cellairis to develop new product lines, including interconnected products for enterprise clients. Their team met specific manufacturing needs with hands-on involvement, clear feedback, and smooth collaboration.

Analogy has been a terrific partner for Amazon for the past three years. We have relied on them to help us penetrate new markets and increase our ROI on our gift card packaging, online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. We even sold out our Diwali gift boxes in a short period of time – an amazing achievement.

Analogy brought innovation, passion, and commitment to the table, not only creating a best-in-class Smart Product experience that leaves our customers mesmerized every day, but also designing an experience that is award winning.

The experience with Analogy was excellent. I’d rate it 9 out of 10. They have good talent, leadership, and management, and they think deeply about technology and market research. They’re the best consultancy I’ve worked with.

Analogy's structured design approach and contemporary styling broke traditional norms, delivering a unique product design. Their European-inspired aesthetics are highly recommended for innovative projects.

This journey was a discovery for me and our teams, setting the tone for future products and connecting us with consumers. Thanks to Analogy for their support and excellent work.

Analogy helped us with designing our Marvel branded accessory projects. They are well trained, professional team and I enjoyed working with them. I recommend them to anyone with design projects in mind, they possess quick thinking and a well rounded skill set to create fresh new products.

Analogy collaborated with Eastern Condiments to create a new visual language for their product range. Their responsive designers kept us updated, allowing for regular feedback. The final packaging design was visually appealing and gave us a competitive edge. Analogy is committed to pushing design boundaries and delivering quality service.

The best way to predict the future is to design it, and I can’t think of a founder more ambitious than Vyas or an agency more capable of designing that future than Analogy.

Analogy was the only studio in India working alongside global giants on the pepsodent tooth brush project. We picked them for their innovative approach to design and a bringing a fresh outlook. They could combine design, engineering and execution seamlessly and i am super stoked with the final result that launched. Their responsibility and high initiative in the project helped greatly to meet the launch timeline.
Founders we build with

Spent 3 months with the Analogy team where my idea and vision was completely realised with a full blown concept and a working tangible prototype that helped me understand how to move ahead. As a first time founder, i relied heavily on the teams expertise and it was worth it. I thoroughly enjoyed the process and the ton of prototypes the team was able to make to help me visualise my idea.

We started with a very strong problem statement. My focus was to figure out how to replace traditional heating methods of coal with electricity and there was no better team that understood the prototyping and iterative design and engineering rigour that our project needed. We weren't able to successfully launch but the process and methodology as well as the knowledge of the team is top notch.

I was in the very early stages of building Pareva when i got introduced to Vyas and his team through a personal friend. Since there as no specific brief at that time, we spent time to do a detailed discovery workshop to understand how to achieve our a beauty brand would work. I was impressed with the attention to detail and the questions they brought to the table.

Being an Industrial designer and an entreprenuer, working with another professional team was a lot of fun. Analogy were able to solve the problem of how we could diffrentiate from the typical OEM and factory look and feel and worked on a concept design project for one of our latest set of products. They have an acute set of design and engineering sensibilities that can translate into clear and tangible outcomes for founders. Plus they were quick, responsive and really fun to work with.

I'm very happy with the product and the way the Analogy team works. They're committed, understand my point of view, and explain the reasoning behind their recommendations. Very few companies take the time to educate you like that. I'm very happy overall and look forward to continuing our work together.

These guys rock. Always expect me to ping these guys for Critical Projects. At the start of 2022, we were able to work with Analogy on projects that needed a high level of expertise as well as a short timeline. They were not only able to meet both, but were able to consistently exceed client expectations.

We built our rebranding campaign with Analogy with a complete brand refresh that extended all the way to packaging and implementation as well. The team was quite responsive and were able to not only meet our expectations, but were able to help us go through the product strategy and brand refresh in a very unique and differentiated way.

I did not feel like an 18 year old building with Analogy, they worked with me closely respecting my ideas and thoughts and as a team that just truly want to put great products out in the world. I came back for the second time for my second venture to work with them too. They understood my requirements clearly and were able to get it off the ground. As some one in high school i needed the help and guidance they brought to the table with more than 25 years of combined experience and it was well worth the time and energy.

Analogy built a completely new product experience when i was launching Quambio at the start. The brand, product and the messaging was on point and we could launch on time only because of their efforts.

We built Insane Ai's branding. We worked with the team that truly thinks differently and not just takes a brief and executes. The brand and the product experience they created was out of the world and i would compare it with any global studio. The speed and dedication from Analogy was fantastic.

Working with VT and his team was a great experience while we built Eume from the start. They were involved with branding, product design, mechanical design, patent help as well as our US kickstarter video and campaign page development. It was an intense and rewarding work that we built together.

Analogy's dedication to craft, and their uncompromising focus on actually launching products, is unparalleled in India. Most teams drift toward feature lists or feel-good claims. Analogy built for the symptom our users actually had, and our health span habits philosophy stayed intact throughout, never diluted, never compromised. They were always a helping hand rather than the driver, but that conviction wouldn't have crystallized into something real without their team's craft and hard work behind it. Grateful for the partnership.

Over the past year, Analogy has been a great design and manufacturing partner for LaunchBoom founders. Their ability to translate early product ideas into prototypes that are testable, manufacturing & launch-friendly has made a real difference in how confidently founders move toward crowdfunding and market entry.

A talented team with great design thinking skills and fast execution. I had a fabulous time working with them as the speed of execution was mind blowing. In less than 8 months I had a physical product to showcase at CES and it led to our acquisition in less than a year of starting up.

We partnered with Analogy for our new product range, and it was a great experience from start to finish. Their design team brings strong expertise, and every concept was built on a deep understanding of the consumer, which really showed in the final range. The project was managed with real professionalism, with close supervision and continuous tracking of deliverables at every stage, so we always knew exactly where things stood. We'd strongly recommend Analogy to any brand looking for a thoughtful, reliable, and highly capable product development partner.

We wanted to create the world’s first massage backpack and we started with Analogy with an idea and they helped us develop the entire brand message, product design with the patented back mechanism as well as the crowdfunding campaign that hit the funding goal in less than 12 hours. We would love to work with them again.

The whole team at Analogy is professional. They deliver what they promise, in fact you will get more than what you expected. The moment you get on board they take the project as their own and will do everything possible to turn your vision into reality. Special mention about Shubham and Atharva who took all the feedbacks positively and built the product perfectly. Arvind is very responsive and he is there to clear all your doubts and queries at any time of the day. Analogy will do everything possible to make your product perfect and they guide you properly about the next steps which you can take to achieve your dreams and build your brand.

Meeting Analogy was transformative. Their honesty and acknowledgment of project complexity were refreshing. Their market research and design approach are top-notch, but their real strength lies in translating vision into practical engineering. Under VT's leadership, Analogy's talent is unparalleled. For world-class product design that works, choose Analogy.

Great experience with the team. our vision turned into a prototype. Truly recommend for first time founders, they provide you with a roadmap from idea til manufacturing.

Analogy's team has been exceptional, designing and engineering a groundbreaking product for us. Their professionalism and responsiveness have been key in creating a visually stunning product, and I highly recommend them to any business or entrepreneur looking to develop a product.

We worked with Analogy on a variety of projects for Walmart and Sams Club and they were instrumental in establishing new ideas, product concepts and helped us with a large amount of designs in a short period of time. While we were focusing on new client acquisition and manufacturing, Analogy helped bridge the gap in between. It was a great partnership and we look forward to resuming this soon.

Working with Analogy felt like partnering, not just hiring a vendor. From the start, there was mutual learning and comfort. The products were fantastic, beautifully delivered, and loved by customers. The CMF renders were a highlight, bringing the product to life.

Analogy's design flow, user interface, and electronics were expertly crafted, resulting in an inspiring final product. I look forward to more collaborations.

Analogy Design crafted a new brand identity and a comprehensive product range for global cuisines. Their iterative approach fostered innovation, allowing us to incorporate global feedback into a unique kitchenware line. The diverse range was strategically designed with users in mind, consistently surpassing our expectations.

I love what Analogy does and their approach to design. With global exposure and a new benchmark for Indian companies, they’re the best design studio for PHYGITAL products in India. Expertise, Empathy, and Sharpness, that’s Analogy.

It is a pleasure working with Analogy Design team. The team evaluated the product idea in a very organized and professional manner. They are a talented and creative bunch that go above and beyond to design a perfect product. Very pleasant working experience. I will certainly be using Analogy Design services again.

Brilliant bunch of folks who understand design really really well. And most important are receptive and fun to work with!

The team at Analogy is easily the smartest and the most innovative product designers I’ve met. I can’t recommend them highly enough. They have a capability to understand how to create successful designs better than anyone I’ve met.
What is Product Path™?
Our end-to-end process for taking a physical product from idea to production: four phases (concept and strategy, engineering and prototyping, manufacturing and scaling, launch), each scoped and priced before it starts and run by one team.
How long does Product Path take?
A first product typically reaches production-ready in 9–14 months. The working time inside the phases is 4–6 weeks of concept, 8–14 weeks of prototyping, 10–16 weeks of manufacturing preparation and 6–10 weeks of launch support; the total also includes the reviews, decisions and vendor lead times between phases.
How much does it cost?
Most first products land between $51,000 and $85,000 over 9–14 months, and Phase 1 usually starts around $10,000–$15,000. After the call you get a custom proposal, so you know the full number before you commit.
What happens at the end of each phase?
A review of what we learned and what changed, then the plan and price for the next phase. The same team carries on, so there's no handoff. It's how we work as a founder-first product development partner.
Do I have to start at phase one?
No. Many founders come with CAD, a prototype or a quote that's too high. We start where you are.
Who owns the IP?
You do. You own your idea and the IP we create for it; that's written into our agreements, and we'll sign an NDA before you share anything.


















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