Consumer Electronics design for founders.

We take consumer electronics founders from concept to production. Hardware that feels right on the face, in the ear or in the hand, with the battery, radios and approvals planned before you commit to a factory.

Book a free 30-minute call See our consumer electronics work

Free 30-minute call · NDA before you share the idea · You own every sketch

The Mustard AI glasses, designed with Analogy

4+

consumer electronics products designed

150+

shipped and selling in the real world, across all our industries

10 months

from brief to manufacture-ready hardware for Mustard AI glasses

What consumer electronics teams say

Unedited, from the founders and product teams behind the consumer electronics products on this page.

Zook

Himanshu Verma, Founder, Mustard Glasses — Founder of an AI-glasses companyHimanshu VermaFounder, Mustard Glasses (acquired by Kaynes Technology)

Our consumer electronics work

Frames, hinges, magnets and heating elements: the details that decide whether a gadget is worn, trusted and kept. Hover or tap to open a project.

WearablesAudioAccessoriesLifestyle devices

Mustard AI glassesManufacture-ready in 10 months

TWS earbuds and audio rangeEarbuds, neckbands and helmet speakers

The Bolt wireless car charger for Cellairis

Bolt wireless car chargerFor Cellairis delivery fleets

Zook electric hookahDesigned in 9 months for Dubai

Details from the bench

Balanced frames, fidget-friendly cases, magnets and heating paths: the small parts that decide whether people keep using a gadget.

Mustard AI glasses frame — Mustard · weight balanced across the frame

TWS earbuds and charging case — TWS · compact, fidget-friendly case

Bolt wireless car charger mount — Bolt · magnet positioning for heavy devices

Zook electric hookah finish — Zook · matte and gloss with metallic accents

Where founders get stuck

Most consumer electronics founders arrive stuck at one of three points. Here’s how each one played out.

01 · Fit on the body

It has to disappear on the body. Heavy, loose or awkward wearables get abandoned, however good the features.

We reworked the frame to cut bulk, balanced the weight through CAD and prototypes, and validated comfort through real wear testing. For earbuds we mapped ear shapes and wear durations.

Manufacture-ready in 10 months

Mustard AI glasses case study

02 · Stand out and stay familiar

A crowded category punishes look-alikes. New has to read as new, and still be obvious to use.

We worked out the problem first, then developed form, colour, material and finish so the electric hookah read as a hookah at a glance and as something new.

Concept to design for manufacturing in 9 months

Zook case study

03 · Survive daily use

Weak hinges, fragile housings and loose mounts fail in the field, where reviews and returns come from.

We built functional prototypes and engineered for vibration, weight and daily handling, with a modular architecture that suits manufacturing.

Concept to manufacturing in 10 months

Bolt case study

What it takes to bring a consumer electronics product to market.

Fit, the battery and radios, and tooling decide the budget. Full development, concept to market-ready, runs $125k–$250k for connected consumer electronics, with tooling and certification extra.

THE HARD PARTWHAT MOVES THE NUMBERTYPICAL COST

Fit and feel come first

Weight, balance and pressure decide whether people keep wearing or using it.

Form factor and who it must fit

More head, ear or hand sizes mean more fit testing and more prototypes.

$15k–$75k

You pay Analogy

Phase 1 industrial design and concept. A simple consumer product sits at $15k–$25k

Prototypes prove it works

Fit, battery and radios only get proven on real builds.

Rounds of prototypes and tests

More wearers, more parts and more test rounds mean more prototypes.

$10k–$50k

You pay Analogy

Phase 3 prototyping and testing. Sample parts are quoted by the factory and billed directly, no commission

Batteries and radios are designed in

Lithium cells and wireless each bring their own engineering and tests.

Your battery, radios and markets

Cell size, charging method and each radio add engineering. Plan each market together.

$25k–$150k

You pay Analogy

Phase 2 engineering. Off-the-shelf modules about $25k, custom connected devices past $100k. Electronics (circuit, PCB, firmware, EMC prep) alone is $15k–$75k. Certification (FCC, CE, UL, BIS etc., about $10k–$50k) is paid to the labs and quoted separately for your markets

Tooling commits you early

Once steel is cut, changes are slow and expensive.

Number of moulded parts

Housings, hinges and seals each need a tool, and premium finishes add process steps. Fewer, smarter parts cost less.

$15k–$100k

You pay the factory

Per mould, billed by the factory separate from development

Get a number for your product

Bring a sketch or a prototype to a free 30-minute call and leave with a rough budget and timeline.

Book a free 30-minute call

STAGE 01Concept & StrategyExplore ideas and directions before a single path is drawn.

PRODUCT PATH

From sketch to shelf, one stage at a time.

Concept & Strategy

Explore ideas and directions.

Engineering & Prototyping

Refine form, use and details.

Manufacturing & Scaling

Resolve parts, materials and tolerances.

Launch Support

Build and test the real thing.

Explore the Product Path

Which standards and certifications does a consumer electronics product need?

Standards and compliance decide whether a consumer electronics product can be sold and shipped in each market. Your radios, battery and target markets set the list. Analogy maps the tests during Phase 3; accredited labs and regulators do the certifying.

Standards and certifications for consumer electronics by requirement
Requirement	Applies when	What to plan for
Radio and EMC	Bluetooth, Wi-Fi or other radios	Typically FCC Part 15 in the US, CE under the Radio Equipment Directive in the EU and UKCA in the UK, with radio and EMC testing at an accredited lab.
India wireless and BIS	Selling in India	WPC ETA for wireless; BIS CRS where the category is covered. Confirm which categories apply.
Electrical safety	Powered products, chargers and adapters	Typically IEC/EN 62368-1 (UL 62368-1 in North America), tested by a lab for the markets you sell in.
Battery safety and transport	Lithium cells	Typically IEC 62133-2 for cell safety and UN 38.3 for shipping cells and packs by air, sea or road.
Wireless charging	Qi chargers and receivers	Wireless Power Consortium Qi certification if you use the Qi logo. Confirm requirements and fees with the programme.
Bluetooth listing	Bluetooth products	Bluetooth SIG qualification and listing. Confirm fees with the SIG.
RF exposure	Radios worn near the head or body	SAR or RF exposure assessment as the market requires. Scope to confirm with a lab.
Audio safety	Headphones and earbuds	Maximum sound-level limits, for example EN 50332 in the EU. Confirm current rules.
Connected-device security	Internet-connected products	ETSI EN 303 645 is the common baseline for consumer IoT security. The US Cyber Trust Mark is a voluntary label. Confirm which rules apply in your markets.
Substances and e-waste	Electronics	RoHS and REACH in the EU and UK; California Prop 65 warnings where applicable in the US; e-waste rules by market, including India.
Children's products	Products intended for children	Typically CPSIA testing and certification in the US. Confirm the age grading and rules for each market.

Requirements depend on the product's intended use, technical configuration and target markets. This information is intended as a starting point for planning and should be validated with an accredited testing laboratory or qualified compliance specialist before finalising the design.

Phase 3

when your test map should be written

$10k–$50k prototyping and testing

Before you freeze

lock the battery, module and antenna once validated

$8k–$25k design-validation prototypes

Per market

approvals depend on your radios, battery and where you sell

$10k–$50k certification, paid to the labs

Before tooling

settle part count and finishes before steel is cut

$15k–$100k per mould

Six decisions that make or break a consumer electronics product

The details customers notice in their first week and reviewers write about. Each one is cheaper to settle in CAD than on the production line.

User needs and differentiation

Know who it is for and why they would choose it over a white-label alternative. Settle this before the first sketch, because every later decision follows from it.

Materials and manufacturing feasibility

Materials and processes set finish, weight, tooling and unit cost. Check every part against what a factory can build repeatably before steel is cut.

Durability and usability

Hinges, ports, buttons and housings take daily wear. Validate comfort and everyday use on real users, as with Mustard.

Cost optimisation

Part count, finishes and tooling drive unit cost. Fewer, smarter parts cost less to tool and to assemble.

Packaging and retail readiness

Packaging protects the product, carries the brand and has to meet shipping and retail needs, including battery shipping rules. Design it alongside the product, not after it.

Scalability and production quality

A prototype that works must stay consistent across thousands of units. Set tolerances and QC protocols early, in design for manufacturing.

User needs and differentiation

Know who it is for and why they would choose it over a white-label alternative. Settle this before the first sketch, because every later decision follows from it.

Materials and manufacturing feasibility

Materials and processes set finish, weight, tooling and unit cost. Check every part against what a factory can build repeatably before steel is cut.

Durability and usability

Hinges, ports, buttons and housings take daily wear. Validate comfort and everyday use on real users, as with Mustard.

Cost optimisation

Part count, finishes and tooling drive unit cost. Fewer, smarter parts cost less to tool and to assemble.

Packaging and retail readiness

Packaging protects the product, carries the brand and has to meet shipping and retail needs, including battery shipping rules. Design it alongside the product, not after it.

Scalability and production quality

A prototype that works must stay consistent across thousands of units. Set tolerances and QC protocols early, in design for manufacturing.

Where should your consumer electronics product start?

It depends on what you already have. Find the line closest to where you are today.

A gadget idea and a few sketchesConcept design A white-label or reference design you want to make your ownConcept and industrial design A prototype that needs fit, battery and radio validationProduct engineering A design that needs tooling quotes and a factoryDesign for manufacturing A shipping product with returns, complaints or rising costsManufacturing optimization

What working with us on a consumer electronics product looks like

The people who sketch it engineer it

Every concept is checked against fit, standards and tooling by the engineers who will build it.

A team of four in Shenzhen

They stay at your factory through tooling, first samples and the first production runs.

Your idea stays yours

NDA signed before you share anything. Every sketch, render and CAD file is yours.

Fixed price per phase

Scope and price are agreed before each phase starts. No hourly billing, no surprises.

Consumer electronics design questions, answered

Not here? Ask us on a free call.

How much does a consumer electronics product cost to develop?

Full development, concept to market-ready, runs $125,000–$250,000 for connected consumer electronics. Phase 1 design and concept is $15,000–$75,000, and a quote under $30,000 for a connected product is a warning sign. Tooling ($15,000–$100,000 per mould) is paid to the factory and certification ($10,000–$50,000) to the labs, both separate from development. Plan a 10–20% contingency on top.

How long does it take?

It depends on scope, battery and radio testing, and vendor lead times between phases. Mustard went from brief to manufacture-ready hardware in 10 months, and Zook went from concept to design for manufacturing in 9 months.

I only have an idea and a few sketches. Where do I start?

That is enough to begin with concept design. If you have a white-label or reference design you want to make your own, we start with concept and industrial design. Book a free 30-minute call and we will tell you where to start and roughly what it costs. An NDA is signed before you share the idea.

Do you design the electronics and write the firmware?

We design the product, the enclosure and the electronics integration. Firmware and app work depend on scope, and we will say what we cover before you commit.

Can you design wearables that are comfortable all day?

Yes. We balance weight through CAD, prototype early and validate comfort through real wear testing, as we did for Mustard AI glasses and for earbuds and neckbands.

What approvals does a battery or Bluetooth product need?

It depends on your radios, battery and markets, for example FCC and CE for radios, and UN 38.3 and IEC 62133-2 for lithium cells. A test lab confirms what applies, and we map the tests in Phase 3.

Can you build working prototypes and take them to manufacturing?

Yes. Phase 2 delivers a working prototype, test reports, a first bill of materials and a cost model. Phase 3 covers design for manufacturing, a vetted vendor shortlist with quotes, tooling recommendations, QC protocols and certification mapping, with a team of four in Shenzhen at your factory.

Do I keep the IP?

Yes. An NDA is signed before you share anything, and every sketch, render and CAD file is yours.

Your guide to building better consumer electronics products.

For consumer electronics founders: leave your details and we’ll send the guide PDF to your email. Tick the box to also get our newsletter.

Bring us the idea before you lock the housing.

A sketch, a reference design or a prototype that does not feel right yet. In 30 minutes we’ll tell you what it takes to get it designed, approved and built, and roughly what that costs.

Book a free 30-minute call

No polished brief needed. If we’re not the right team for your product, we’ll say so.