March 4, 2024
We turned 8, added new team mates and won awards!
studio
BTS from an exciting shoot
The team wrapped up a one-day shoot as part of a yet-to-be released collab. We peeled back the curtain on our design process, culture and the industrial design space. Stay tuned for the video!
How we embrace AI in our design process
AI’s growing capability and dominance in the text, image and video creation space means that we can no longer ignore its utility. There is no doubt about it that AI has started replacing content creation jobs, not completely but to an extent. While some get left behind, others turn into captains of this new AI ship that steer it towards the goals they define. We have been testing new tools and following their development to figure out which ones provide usable output consistently at the quality we require. Our strong understanding of the design process and steps within it allows us to incorporate these tools into our process, providing huge time savings and an increase in output quality. Some tools that we have integrated so far and seen great results with are - Krea for quick form ideation, Vizcom for sketch renders, and Midjourney for form ideation and visualisation. We’re excited for the future of AI and design, where it gets better at understanding our prompts and increasing efficiency while also moving further into other spaces of industrial design like 3D generative design.
our expertiseteam
Vikrant
Lead Industrial Designer
Meet our new team member!
”I’m pursuing my final semester from Manipal Academy of Higher Education along with ACCA. Before Analogy, I worked at a CA's office. Interning here has shown me the stark contrast between a restrictive work environment and the sense of ownership and fulfillment that comes with being fully engaged in what I’m doing. I have been with Analogy for over two months, and I absolutely love the chance to learn and grow that the organisation gives me. A bit about myself, I'm a huge music buff, love watching sunsets and fluffy clouds by the beach, something I could do everyday!”
Adil
Lead Industrial Designer
Team Speak
My 2 month sketch training at Analogy was fantastic! Everything was covered right from the basics. One thing that really stuck with me was learning how to use basic sketching to get ideas across. Everyone was super supportive and helped me understand not just how to draw well, but how to communicate better too. Now, I feel way more confident putting my thoughts into visuals and making complicated stuff easier to understand. Honestly, I'm so grateful for the experience at Analogy. It's made a big difference for me, both personally and professionally!
events
& features
& features
iDiya wins the European Product Design Award 2023
The award winning wellness product - smart meditation lamp has added yet another award to its bucket - European Product Design Award, 2023. A modern take on the traditional diya, this product is designed to engage three senses for mindful relaxation.
Read on the website