Designing products that are human, market-ready and iconic
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If you are a
Hardware Startup
Small Manufacturer
Home Inventor
Product Entrepreneur
Our offer
If you intend to
Launch a successful product within budget
Build a product that stands out in the market
Navigate the product development process
Innovate while maintaining manufacturing viability
Launch products on time
Gain a competitive advantage in the market
Achieve a strong product-market fit
Expand product offerings and enter new markets
Attract investment and funding
our expertise
What we can do for you
We build products and experiences that are innovation-centric, design-focused and thoughtful at the core. We are on a quest for quality and design excellence across industries to help clients solve their business problems.
We help startups, entrepreneurs, inventors, and innovators turn their product ideas into reality.
Conceptual Design & Ideation
Design & Development
Outcomes: Detailed product designs with specifications ready for engineering validation.
Production Implementation & Support
Outcomes: Successful product launch with ongoing support for manufacturing and scaling.
User Testing & Validation
INSIGHTS
Read how we turn your ideas into game-changing products that solve business challenges
our approach
How we deliver high-quality design
Studio, not a factory
Domain agnostic
No buzzwords, we do design thinking
No wires attached
Young and unbiased experience
Lean team, yet pack a punch
Strong set of verified partners
Focused integrated teams
Frequently Asked Questions
Industrial design is a discipline that focuses on creating and developing concepts and specifications for products. It involves designing products that are functional, aesthetically pleasing, and user-friendly, considering factors such as form, function, ergonomics, and manufacturability.
Industrial Design is divided into product design, transportation design, packaging design and environmental design. Each of these focuses on a certain aspect of a product and has tailored processes and frameworks to achieve results.
Industrial design touches almost every aspect of a product interaction with a user and defines how successful it will be in the marketplace. The benefits are enhanced product features, Improved product functionality, cost-effective manufacturing, efficient production processes, stronger brand identity and increased marketability.
Industrial Design is in demand in India due to the large amount of startups and companies coming up with new products and services which largely require the use of industrial design. It offers something different to the safe, predictable and sometimes boring design we see a lot today. Modern products can look ordinary and it’s essential for each brand, startup and industry to differentiate in the market with better design.
While Industrial Design shares similarities with other design disciplines such as graphic design and interior design, it focuses specifically on physical products and their user interaction. Industrial designers consider factors such as manufacturing processes, materials, and ergonomics to create functional and visually appealing products.
The design process typically involves several stages, including research and analysis, ideation and concept development, sketching and prototyping, refinement and testing, and finalization for production. Industrial designers collaborate closely with stakeholders and iterate on designs based on feedback throughout the process.
Sustainability is becoming increasingly important in industrial design as companies strive to minimize their environmental impact and meet consumer demand for eco-friendly products. Industrial designers incorporate sustainable materials, manufacturing processes, and end-of-life considerations into their designs to create more environmentally friendly products.
Industrial designers use a variety of software tools for sketching, 3D modeling, rendering, and prototyping. Some commonly used software includes Autodesk Fusion 360, SolidWorks, Rhino, Adobe Creative Suite, and KeyShot.
Industrial designers typically focus on the emotional and physical appearance, functionality, and manufacturability of a product, though they are often involved in far more during a development cycle. All of this ultimately extends to the overall lasting value and experience a product or service provides for end-users.
It can be influenced by various factors like business strategy, social, commercial, and production advancements, technology, consumer trends and consumer behaviours in various markets.
Industrial Design originated in Western Europe mainly in Germany with heavy influences from the Bauhaus movement and also the arts and crafts movement.
Industrial designers play several key roles, including researching user needs and market trends, generating creative concepts, sketching and prototyping designs, collaborating with engineers and manufacturers, conducting usability testing, and refining products based on feedback.
Industrial Design services are beneficial to a wide range of industries, including consumer products, automotive, furniture, healthcare, and consumer goods. Any industry that produces physical products can benefit from the expertise of industrial designers and product designers to improve product functionality, aesthetics, and user experience.
User research is critical in Industrial Design as it helps designers understand user needs, preferences, and behaviors. By conducting user research, designers can identify pain points, uncover opportunities for improvement, and ensure that products meet the needs of their target audience effectively.
Industrial design plays a crucial role in fostering innovation by pushing the boundaries of creativity and problem-solving in product design. Designers leverage their expertise to envision new products, improve existing ones, and anticipate future trends, driving innovation across various industries.
To become an industrial designer, one typically needs a bachelor's degree in industrial design or a related field, along with strong artistic and technical skills. Additionally, gaining experience through internships or freelance projects and building a portfolio of work can help aspiring industrial designers enter the field.
